Adrastos Cruz
I serve as a Marketing Design Manager for Benchmark, and I truly believe that Design is not mandatory for your brand to live but absolutely imperative for it to thrive. As for a Bio: it's all still happening, stay tuned.
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Email Marketing
April 24, 2024 5 min read
Efficient Email Marketing: Quick Tips for Marketers Juggling Multiple Tasks
April 24, 2024 5 min read
Marketing
April 18, 2024 4 min read
Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers
April 18, 2024 4 min read
Social Media
April 17, 2024 6 min read
How to Make Your Social Media Efforts Compliment and Amplify Your Email Marketing
April 17, 2024 6 min read
Email Marketing
April 16, 2024 5 min read
Email Design Trends: What Catches the Subscriber’s Eye in 2024?
April 16, 2024 5 min read
Email Marketing
April 11, 2024 6 min read
How to Fake it Till You Make it: The Email Marketer Edition
April 11, 2024 6 min read
Manufacturing
March 26, 2024 6 min read
Comprehensive Guide to Email Marketing for the Manufacturing Industry
March 26, 2024 6 min read
Manufacturing
March 21, 2024 4 min read
Building Stronger Distributor Relationships with Targeted Email Campaigns
March 21, 2024 4 min read
Email Marketing
March 14, 2024 4 min read
Email Marketing Features: The Essentials vs. The Nice to Haves
March 14, 2024 4 min read
Email Marketing
March 13, 2024 4 min read
8 Easy Ways to Impress Your Boss With Your Email Marketing Strategy
March 13, 2024 4 min read
Marketing
March 12, 2024 5 min read
How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers
March 12, 2024 5 min read
Email Marketing
March 7, 2024 4 min read
Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics
March 7, 2024 4 min read
Content Marketing
March 6, 2024 5 min read
How to Generate Blog Topic Ideas Your Audience Cares About
March 6, 2024 5 min read
Email Marketing
March 5, 2024 5 min read
The Ultimate Guide to Boosting Engagement in Email Marketing
March 5, 2024 5 min read
Email Marketing
February 26, 2024 5 min read
Benchmark Email Experts Weigh in on Common Email Marketing Mistakes
February 26, 2024 5 min read
![Top 4 Email Marketing Service Providers for Small Businesses in 2024 [Detailed Analysis of Features and Pricing]](https://www.benchmarkemail.com/wp-content/uploads/2020/06/blog_category-emailmarketing.jpg)
Email Marketing
February 21, 2024 6 min read
From Inbox to Income: Enhancing Sales with Email Marketing
February 21, 2024 6 min read
Email Marketing
February 20, 2024 4 min read
Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability
February 20, 2024 4 min read
Marketing
February 15, 2024 5 min read
The Marketing Manager’s Handbook to Canva: Design Made Simple
February 15, 2024 5 min read
Email Marketing
February 8, 2024 6 min read
9 Tools to Check Your Email Domain Reputation and Improve Your Sender Score
February 8, 2024 6 min read
Email Marketing
February 7, 2024 5 min read
Transforming Guest Experiences: Advanced Email Personalization Techniques in Hospitality
February 7, 2024 5 min read
Email Marketing
February 6, 2024 9 min read
Love is in the Air: Valentine’s Day Email Inspirations for Marketers
February 6, 2024 9 min read
Manufacturing
January 30, 2024 4 min read
Launching Success: Email Strategies for Announcing New Products and Upgrades in Manufacturing
January 30, 2024 4 min read
Email Marketing
January 24, 2024 4 min read
Compliance and Data Security in Financial Email Marketing
January 24, 2024 4 min read
Manufacturing
January 11, 2024 5 min read
Avoiding the Spam Folder: Email Deliverability Best Practices for Manufacturers
January 11, 2024 5 min read
Social Media
January 10, 2024 4 min read
Crisis Management on Social Media: A Guide for Finance Companies
January 10, 2024 4 min read
Manufacturing
January 4, 2024 6 min read
Email List Maintenance: Keeping Your Manufacturing Audience Engaged and Updated
January 4, 2024 6 min read
Social Media
January 3, 2024 8 min read
The Benefits of User-Generated Content and Social Media Influencers in Email Marketing
January 3, 2024 8 min read
Retail
December 21, 2023 9 min read
Ultimate Guide to Email Marketing for Retail Businesses: Strategies, Tools, and Customer Engagement Techniques
December 21, 2023 9 min read
Manufacturing
December 20, 2023 3 min read
Segmentation Secrets: Crafting Personalized Email Content for Different Segments in Manufacturing
December 20, 2023 3 min read
Marketing Automation
December 14, 2023 5 min read
Automating Success: How Manufacturers Can Use Email Automation to Increase Efficiency
December 14, 2023 5 min read
Retail
December 13, 2023 6 min read
User-Generated Content on Social Media: Showcasing Customer Experiences in Retail
December 13, 2023 6 min read
Email Marketing
December 12, 2023 4 min read
Crafting Compelling Newsletters: Content Ideas for Manufacturing Companies
December 12, 2023 4 min read
Retail
December 7, 2023 5 min read
The Future of Retail: 13 Trends and Technologies Shaping the Industry
December 7, 2023 5 min read
Email Marketing
November 30, 2023 11 min read
Unlocking the Power of Email Marketing: A Comprehensive Guide to Boosting ROI
November 30, 2023 11 min read
Email Marketing
November 29, 2023 4 min read
Crafting Stunning Emails: Master the Art of Email Design with an Email Builder
November 29, 2023 4 min read
Small Business
November 28, 2023 8 min read
Inventory Management Best Practices: Reducing Costs and Improving Efficiency
November 28, 2023 8 min read
Email Marketing
November 22, 2023 8 min read
How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign
November 22, 2023 8 min read
Email Marketing
November 21, 2023 5 min read
Appreciating The Art of Crafting Unmissable Holiday Email Subject Lines
November 21, 2023 5 min read
Small Business
November 16, 2023 11 min read
Retail Sales Strategies for Peak Shopping Seasons: Black Friday and Beyond
November 16, 2023 11 min read
Email Marketing
November 15, 2023 7 min read
The Power of AI-Generated Email Design and How It’s Revolutionizing Email Marketing
November 15, 2023 7 min read
Email Marketing
November 9, 2023 10 min read
Holiday Email Marketing: Strategies for Maximizing Seasonal Sales
November 9, 2023 10 min read
Small Business
November 8, 2023 13 min read
Navigating Digital Marketing Trends: Strategies for Small Businesses
November 8, 2023 13 min read
Email Marketing
November 7, 2023 5 min read
Clickbait Email Subject Lines and Emojis: Balancing Attention-Grabbing Tactics and Subscriber Trust
November 7, 2023 5 min read
Email Marketing
October 25, 2023 5 min read
New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare
October 25, 2023 5 min read
Ecommerce
October 19, 2023 6 min read
Omnichannel Retail: Creating a Seamless Shopping Journey for Modern Consumers
October 19, 2023 6 min read
Email Marketing
October 18, 2023 5 min read
Striking a Balance: Personalized Email Content vs. Privacy Concerns
October 18, 2023 5 min read
Small Business
October 11, 2023 5 min read
Ditch the Office: Why Your Business Should Stick with Remote Work
October 11, 2023 5 min read
Email Marketing
October 10, 2023 2 min read
Get Ready to Spook Up Your Inbox with Benchmark Email’s Frighteningly Fun Halloween Email Templates!
October 10, 2023 2 min read
Social Media
October 5, 2023 6 min read
No Website, No Problem: How Creators Can Use Social Media to Grow Their Email Lists
October 5, 2023 6 min read
Social Media
September 27, 2023 5 min read
Email Marketing vs. Social Media: Which is More Effective?
September 27, 2023 5 min read
Email Marketing
September 26, 2023 12 min read
Why Building is Better than Buying When it Comes to Email Lists
September 26, 2023 12 min read
Email Marketing
September 21, 2023 7 min read
The Benefits of Using an Email Editor for Your Campaigns
September 21, 2023 7 min read
Sales
September 20, 2023 6 min read
From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences
September 20, 2023 6 min read
Email Marketing
September 14, 2023 15 min read
The Evolution of Email Marketing: From Plain Text to Interactive Experiences
September 14, 2023 15 min read
Small Business
September 13, 2023 4 min read
Adapting to Change: Marketing Strategies for Times of Uncertainty
September 13, 2023 4 min read
Benchmark Recommends
September 5, 2023 10 min read
What Is Email Personalization and Why Is it So Powerful?
September 5, 2023 10 min read
Email Marketing
August 29, 2023 12 min read
Email Marketing Strategies for Different Segments of the Financial Services Industry
August 29, 2023 12 min read
Small Business
August 24, 2023 6 min read
Know the Truth About Your Workplace with Employee Engagement Surveys
August 24, 2023 6 min read
Marketing
August 10, 2023 9 min read
Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions
August 10, 2023 9 min read
Small Business
August 9, 2023 5 min read
How to Use Email Autoresponders to Improve Customer Relationships
August 9, 2023 5 min read
Marketing
August 8, 2023 5 min read
Unlocking User Insights: How Benchmark Email Leverages AI-Powered Research with Outset.ai
August 8, 2023 5 min read
Marketing
August 3, 2023 6 min read
Ideal Customer Profiles: What Are They and How They’re Different Than Buyer Personas
August 3, 2023 6 min read
Email Marketing
July 12, 2023 7 min read
10+ Sizzling Summer Newsletter Ideas to Keep Your Audience Cool and Engaged
July 12, 2023 7 min read
Inbound Marketing
July 11, 2023 7 min read
How to ‘Jazz Up’ Your Email Capture Forms (And Secure High-Quality Leads)
July 11, 2023 7 min read
Email Marketing
June 27, 2023 6 min read
What Are You Waiting For? 8 Common Reasons Marketers Neglect Email Marketing
June 27, 2023 6 min read
Content Marketing
June 13, 2023 8 min read
How to Create Powerful Outbound Email Content/Sequences Using AI Content Tools
June 13, 2023 8 min read
Email Marketing
June 6, 2023 8 min read
5 Issues That Hurt Your Email Deliverability and How To Correct Them
June 6, 2023 8 min read
Email Marketing
June 1, 2023 4 min read
The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive
June 1, 2023 4 min read
Email Marketing
May 31, 2023 8 min read
The Future of Email Marketing: Trends and Predictions for the Years to Come
May 31, 2023 8 min read
Content Marketing
May 24, 2023 6 min read
Internal Linking Tree: What is it, Why You Need One, and How to Create It
May 24, 2023 6 min read
Email Marketing
May 9, 2023 7 min read
10 Fast and Simple Email Marketing Tips For The Finance Professional
May 9, 2023 7 min read
Email Marketing
May 2, 2023 7 min read
The Rise of Voice-Based Email Marketing: Opportunities and Challenges for Brands
May 2, 2023 7 min read
Email Marketing
April 26, 2023 9 min read
89 Winning Email Subject Lines Online Retailers Can Take Inspiration From
April 26, 2023 9 min read
Benchmark Recommends
April 19, 2023 4 min read
Generating Email Campaigns Using Benchmark Email’s Smart Content
April 19, 2023 4 min read
Email Marketing
April 13, 2023 6 min read
How to Create a Birthday Email Campaign Using Benchmark Email
April 13, 2023 6 min read
Inbound Marketing
April 11, 2023 6 min read
How to Hand Off Marketing-Generated Leads to Your Sales Team
April 11, 2023 6 min read
Small Business
March 30, 2023 10 min read
What is Local SEO And How to do it Right For Your Retail Business
March 30, 2023 10 min read
Inbound Marketing
March 29, 2023 13 min read
14 Small Business Inbound Marketing Mistakes and How to Avoid Them
March 29, 2023 13 min read
Email Marketing
March 28, 2023 5 min read
Is Everyone Going Dark? What You Need to Know About Dark Mode
March 28, 2023 5 min read
Small Business
March 23, 2023 6 min read
9 Effective Ways Your Small Business Can Compete Against Larger Brands
March 23, 2023 6 min read
Small Business
March 17, 2023 10 min read
The Small Business Guide to Surviving and Thriving During a Recession
March 17, 2023 10 min read
Ecommerce
March 15, 2023 13 min read
ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder
March 15, 2023 13 min read
Email Marketing
March 15, 2023 7 min read
5 Newsletter Templates Ideas That Will Help You Increase Conversions
March 15, 2023 7 min read
Email Marketing
March 7, 2023 6 min read
The Beginner’s Guide to Writing Your First Email Newsletter
March 7, 2023 6 min read
Email Marketing
March 2, 2023 6 min read
The Most Impactful Features Your Email Marketing Software Needs
March 2, 2023 6 min read
Inbound Marketing
March 1, 2023 6 min read
Where Are Your Leads Coming From? Breaking Down Lead Sources
March 1, 2023 6 min read
Small Business
February 24, 2023 4 min read
8 Simon Sinek Quotes That Will Change The Way You Do Business
February 24, 2023 4 min read
Marketing
February 24, 2023 7 min read
5 Things Your Marketing Campaign Could Be Missing if Engagement is Low
February 24, 2023 7 min read
Agency
February 24, 2023 6 min read
Something’s Not Right: How to Detect a Problem With Your Agency and Fix It
February 24, 2023 6 min read
Content Marketing
February 24, 2023 11 min read
8 SEO Strategies for Driving Traffic to Your Website (with Examples)
February 24, 2023 11 min read
Content Marketing
February 23, 2023 4 min read
Everything You Need to Know about Internal Link Building
February 23, 2023 4 min read
Agency
February 23, 2023 4 min read
5 Marketing Strategies to Help Grow Your Agency Retainer Business
February 23, 2023 4 min read
Small Business
February 23, 2023 4 min read
5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them
February 23, 2023 4 min read
Social Media
February 23, 2023 7 min read
8 Common Social Media Marketing Mistakes to Steer Clear of This 2022
February 23, 2023 7 min read
Marketing Automation
February 23, 2023 3 min read
B2B Company? Here’s 3 Reasons You Need Marketing Automation
February 23, 2023 3 min read
Content Marketing
February 23, 2023 5 min read
How to Drive Engagement and Conversions Through Content Marketing
February 23, 2023 5 min read
Content Marketing
February 23, 2023 5 min read
7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of
February 23, 2023 5 min read
Social Media
February 23, 2023 4 min read
The Basics of Setting Up an Effective Facebook Business Page
February 23, 2023 4 min read
Email Marketing
February 23, 2023 8 min read
11 Tips and Examples for Bringing New Life to Your Newsletter Emails
February 23, 2023 8 min read
Marketing Automation
February 23, 2023 8 min read
How Marketing Automation Can Improve Marketing Productivity
February 23, 2023 8 min read
Social Media
February 23, 2023 5 min read
How Instagram is Changing and What it Means for Your Small Business
February 23, 2023 5 min read
Marketing Automation
February 23, 2023 5 min read
Get More Hours In Your Day: How Marketing Automation Turns Back Time
February 23, 2023 5 min read
Marketing Automation
February 23, 2023 4 min read
Why Should You Be Using a Marketing Automation Tool? BenchmarkONE Users Weigh In.
February 23, 2023 4 min read
Marketing Automation
February 23, 2023 5 min read
Deliver Your Message To Your Target Audience On Multiple Platforms Using Marketing Automation
February 23, 2023 5 min read
Agency
February 23, 2023 5 min read
5 Email Marketing Strategies You Can Use For Your Agency’s Clients Right Now
February 23, 2023 5 min read
Sales
February 16, 2023 6 min read
The 5 Biggest Challenges of Turning a Lead Into a Customer and How to Overcome Them
February 16, 2023 6 min read
Email Marketing
February 9, 2023 4 min read
What is an Acquisition Email and Why You’re Under-Utilizing It
February 9, 2023 4 min read
Content Marketing
February 1, 2023 4 min read
How to Make Sure Your Content Is Optimized For Voice Search
February 1, 2023 4 min read
Content Marketing
February 1, 2023 5 min read
How to Put Together an Editorial Calendar: A Step-by-Step Guide
February 1, 2023 5 min read
Email Marketing
February 1, 2023 3 min read
Don’t Let the Sun Set On Your Emails: Create A Sunset Policy.
February 1, 2023 3 min read
Inbound Marketing
February 1, 2023 6 min read
Inbound Marketing 101: Part Three – The Tools You Need
February 1, 2023 6 min read
Small Business
February 1, 2023 3 min read
The Ultimate Guide to Outlining Your Small Business Marketing Budget
February 1, 2023 3 min read
Content Marketing
February 1, 2023 5 min read
What Dynamic Content Can Do for Your Email Marketing Strategy
February 1, 2023 5 min read
Email Marketing
February 1, 2023 5 min read
How to Prioritize Email Newsletters and Send Them Consistently
February 1, 2023 5 min read
Small Business
February 1, 2023 4 min read
Client Retention vs. Customer Acquisition: Which Should You Focus On More?
February 1, 2023 4 min read
Inbound Marketing
February 1, 2023 5 min read
The Qualitative and Quantitative Metrics You Should Measure for Your Inbound Marketing Strategy
February 1, 2023 5 min read
Marketing Automation
February 1, 2023 4 min read
How to Shorten the Lead Cycle with Marketing Automation
February 1, 2023 4 min read
Social Media
February 1, 2023 5 min read
The Small Business Guide to Understanding Instagram Insights
February 1, 2023 5 min read
Small Business
February 1, 2023 8 min read
How to Build a Thriving Support Team and Department From Scratch
February 1, 2023 8 min read
Marketing
January 31, 2023 5 min read
Which Should Your Small Business Prioritize? Blogging or Podcasting?
January 31, 2023 5 min read
Marketing
January 31, 2023 4 min read
When to Tackle a Marketing Project In-House and When to Outsource
January 31, 2023 4 min read
Small Business
January 31, 2023 8 min read
Which Organizational Structure is Better for Your Business?
January 31, 2023 8 min read
Content Marketing
January 31, 2023 4 min read
How to Get High-Quality Insights to Enhance Your Blog Content
January 31, 2023 4 min read
Content Marketing
January 31, 2023 6 min read
The Forgotten Content Distribution Tactic: Content Syndication
January 31, 2023 6 min read
Small Business
January 31, 2023 8 min read
What is a Value Proposition and How Your Small Business Can Put One Together
January 31, 2023 8 min read
Marketing
January 31, 2023 7 min read
How to Measure Customer Lifetime Value to Identify Your Best Relationships
January 31, 2023 7 min read
Small Business
January 31, 2023 6 min read
How To Perform Website Maintenance: A Small Business Guide
January 31, 2023 6 min read
Small Business
January 31, 2023 13 min read
15 Small Business Marketing Strategies to Help With Growth
January 31, 2023 13 min read
Marketing
January 31, 2023 10 min read
Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)
January 31, 2023 10 min read
Email Marketing
January 31, 2023 4 min read
8 of the Biggest Questions Regarding Email Marketing Answered
January 31, 2023 4 min read
Marketing Automation
January 30, 2023 6 min read
Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation
January 30, 2023 6 min read
Content Marketing
January 30, 2023 5 min read
How to Align Sales and Marketing Teams for Content Creation
January 30, 2023 5 min read
Sales
January 30, 2023 10 min read
Sales and Marketing Performance Metrics and Why You Should Track Them
January 30, 2023 10 min read
Sales
January 30, 2023 5 min read
Steps for a Collaborative and Seamless Sales and Marketing Process
January 30, 2023 5 min read
Marketing Automation
January 30, 2023 4 min read
Email and CRM: Where Marketing Automation Meets Personal Sales Follow-Ups
January 30, 2023 4 min read
Sales
January 30, 2023 5 min read
How to Create a Sales Funnel and Fill it With High-Quality Content
January 30, 2023 5 min read
Content Marketing
January 30, 2023 6 min read
What Should You Be Tracking for Content Marketing ROI?
January 30, 2023 6 min read
Marketing Automation
January 30, 2023 4 min read
Content and Marketing Automation: How Both Strategies Fuel One Another
January 30, 2023 4 min read
Email Marketing
January 25, 2023 4 min read
Most Compelling Trends from Litmus Email Engagement Trends Report
January 25, 2023 4 min read
Content Marketing
January 18, 2023 17 min read
15 Must-Have Content Marketing Tools to Ensure Quality and Consistency
January 18, 2023 17 min read
Marketing
January 17, 2023 8 min read
Grey Hat SEO: How To Avoid Crossing The Line In The Search For Marketing Results
January 17, 2023 8 min read
Marketing
January 12, 2023 5 min read
Why Personalized Marketing Should Be at the Core of Your Strategy
January 12, 2023 5 min read
Email Marketing
January 11, 2023 7 min read
16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns
January 11, 2023 7 min read
Ecommerce
January 10, 2023 5 min read
Accounting For eCommerce: A Small Business Guide to Managing Finances
January 10, 2023 5 min read
Email Marketing
January 5, 2023 8 min read
11 Email Marketing Ideas That Will Breathe New Life into Your Campaigns
January 5, 2023 8 min read
Email Marketing
December 21, 2022 6 min read
9 Tips for Running Automated Campaigns While You’re Out of Office
December 21, 2022 6 min read
Marketing
December 20, 2022 5 min read
The Four Marketing Strategies: What They Are and Why You Need Them
December 20, 2022 5 min read
Ecommerce
December 15, 2022 5 min read
How Benchmark Email’s Shopify Sync Will Increase eCommerce Sales
December 15, 2022 5 min read
Email Marketing
December 14, 2022 13 min read
How to Reduce Email Bounce Rate and Improve Deliverability
December 14, 2022 13 min read
Email Marketing
December 13, 2022 6 min read
25 Examples of Holiday Email Subject Lines with the Highest Open Rates (with Emojis)
December 13, 2022 6 min read
Marketing Automation
December 7, 2022 4 min read
Are You Underutilizing Your Email Marketing Automation Software?
December 7, 2022 4 min read
Marketing
December 1, 2022 5 min read
6 Marketing Goals to Keep Your eCommerce Leads Engaged After the Holidays
December 1, 2022 5 min read
Email Marketing
November 30, 2022 7 min read
Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective
November 30, 2022 7 min read
Small Business
November 24, 2022 7 min read
How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers
November 24, 2022 7 min read
Ecommerce
November 23, 2022 5 min read
How eCommerce Businesses Can Utilize Amazon Marketplace This Holiday Season
November 23, 2022 5 min read
Email Marketing
November 9, 2022 4 min read
5 Tips for Beating Writer’s Block With Your Email Content
November 9, 2022 4 min read
Ecommerce
November 8, 2022 8 min read
6 Ways to Communicate More Effectively With Customers For eCommerce
November 8, 2022 8 min read
Email Marketing
October 27, 2022 5 min read
Enterprise Email Marketing: Tips and Tricks to Follow for Ultimate Success
October 27, 2022 5 min read
Email Marketing
October 25, 2022 16 min read
30 Successful Examples of Email Marketing Campaign Templates
October 25, 2022 16 min read
Email Marketing
October 18, 2022 11 min read
How to Write Welcome Emails That Turn Subscribers into Leads
October 18, 2022 11 min read
Benchmark News
October 12, 2022 2 min read
Wake Up to More Shopify Orders with Shopify Sync From Benchmark Email
October 12, 2022 2 min read
Benchmark Recommends
October 12, 2022 9 min read
How to Automate Your Emails: Getting Started with Email Automation
October 12, 2022 9 min read
Email Marketing
October 11, 2022 6 min read
Holiday Email Campaigns: The Concise Guide You Can Bookmark
October 11, 2022 6 min read
Small Business
October 10, 2022 5 min read
4 Shifts Your Small Business Needs to Prepare for This Holiday Season
October 10, 2022 5 min read
Email Marketing
October 6, 2022 5 min read
What is Hyperpersonalization and What Does it Mean for Email Marketing?
October 6, 2022 5 min read
Marketing
October 5, 2022 3 min read
Bringing You Up to Speed on Web3 and its Impact on Digital Marketing
October 5, 2022 3 min read
Email Marketing
October 4, 2022 8 min read
The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them
October 4, 2022 8 min read
Email Marketing
September 28, 2022 5 min read
Email Marketing and Landing Pages: How They Work Together
September 28, 2022 5 min read
Email Marketing
September 27, 2022 4 min read
How AI is Taking Your Email Marketing to the Next Level
September 27, 2022 4 min read
Email Marketing
September 20, 2022 9 min read
What is Proper HTML Email Formatting? Mistakes and Fixes Uncovered
September 20, 2022 9 min read
Email Marketing
September 7, 2022 6 min read
Reminder Emails: How to Politely Craft a Nudge Email in Every Situation
September 7, 2022 6 min read
Email Marketing
September 1, 2022 6 min read
How Can Audience Engagement Improve Email Deliverability?
September 1, 2022 6 min read
Ecommerce
August 31, 2022 8 min read
15 Ways to Differentiate Your eCommerce Brand and Stand Out From the Competition
August 31, 2022 8 min read
Marketing
August 18, 2022 8 min read
5 Proven Tips to Spend Less Time on Emails and Reclaim Your Productivity
August 18, 2022 8 min read
Small Business
August 9, 2022 5 min read
How Small Businesses Can Close Sales Faster Using an Effective Sales Cycle
August 9, 2022 5 min read
Ecommerce
August 4, 2022 7 min read
6 eCommerce Personalization Strategies to Boost Customer Experience
August 4, 2022 7 min read
Benchmark News
August 2, 2022 2 min read
Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools
August 2, 2022 2 min read
Email Marketing
August 2, 2022 8 min read
How Email Marketing Can Support Your Growth When Starting a New Business
August 2, 2022 8 min read
Email Marketing
July 28, 2022 5 min read
Want Your Drip Campaign to Convert? Make Sure it Has These Five Elements.
July 28, 2022 5 min read
Email Marketing
July 12, 2022 9 min read
Email Verification 101: What is it and Why is it Important?
July 12, 2022 9 min read
Marketing Automation
June 15, 2022 5 min read
4 Mistakes You’re Making with Email Marketing Automation
June 15, 2022 5 min read
Email Marketing
June 2, 2022 6 min read
Drive a Customer-Centric Digital Transformation via Email Marketing
June 2, 2022 6 min read
Email Marketing
May 18, 2022 6 min read
How to Manage a Remote Email Marketing Team: 5 Productivity Tools
May 18, 2022 6 min read
Benchmark News
May 17, 2022 2 min read
Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO
May 17, 2022 2 min read
Social Media
May 4, 2022 6 min read
5 Ways Your Business Can Use Instagram to Grow Your Email Marketing List
May 4, 2022 6 min read
Email Marketing
April 12, 2022 9 min read
10 Email Segmentation Strategies to Hone Your Marketing Message & Make More Sales
April 12, 2022 9 min read
Ecommerce
April 7, 2022 4 min read
Headless Commerce Vs Traditional E-Commerce. What’s The Difference?
April 7, 2022 4 min read
Content Marketing
March 31, 2022 5 min read
6 Types of Content to Create That Will Grow Your Email List
March 31, 2022 5 min read
Email Marketing
March 15, 2022 7 min read
How to Use AI Copywriting Tools to Level Up Your Email Marketing
March 15, 2022 7 min read
Ecommerce
March 3, 2022 8 min read
Is Combining SMS and Email Marketing the Secret Sauce to eCommerce Domination?
March 3, 2022 8 min read
Email Marketing
February 24, 2022 8 min read
8 Important Notification Queues to Add to Your Email Monitoring Strategy
February 24, 2022 8 min read
Content Marketing
February 23, 2022 9 min read
Long-Tail Keywords: Definition and How to Leverage Them
February 23, 2022 9 min read
Marketing
February 22, 2022 7 min read
What Are Product Recommendations and How to Use them In Your Email Marketing
February 22, 2022 7 min read
Marketing
February 22, 2022 7 min read
How Well Do You Really Know Your Customers? Tips for Discovering Your Target Audience.
February 22, 2022 7 min read
Marketing
February 7, 2022 14 min read
11 Email Marketing Experts Tell us What They Learned in 2021 and How It’s Shaping Their 2022 Email Strategy
February 7, 2022 14 min read
Marketing
February 3, 2022 6 min read
How to Collect and Leverage Zero-Party Data to Personalize Your Email Marketing
February 3, 2022 6 min read
Email Marketing
February 1, 2022 6 min read
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing Stats That Are Crucial for Your 2022 Strategy
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Benchmark Recommends
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Content Marketing
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Email Marketing
September 21, 2021 8 min read
How to Create a Company Email Newsletter in 10 Simple Steps
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Email Marketing
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Lead Generation
September 2, 2021 7 min read
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Email Marketing
September 1, 2021 4 min read
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Inbound Marketing
August 25, 2021 7 min read
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Benchmark Recommends
August 24, 2021 5 min read
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Content Marketing
August 23, 2021 4 min read
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Ecommerce
August 18, 2021 7 min read
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Benchmark Recommends
August 10, 2021 5 min read
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Inbound Marketing
August 3, 2021 8 min read
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Benchmark Recommends
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Email Marketing
July 13, 2021 5 min read
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Social Media
July 8, 2021 4 min read
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Social Media
June 22, 2021 8 min read
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Content Marketing
June 17, 2021 6 min read
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Ecommerce
May 27, 2021 8 min read
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Email Marketing
May 12, 2021 6 min read
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Inbound Marketing
April 29, 2021 4 min read
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Content Marketing
April 27, 2021 5 min read
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Benchmark Recommends
April 21, 2021 4 min read
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Email Marketing
April 14, 2021 6 min read
Experts Speak: Email Marketing Trends to Look Forward to in 2021
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Inbound Marketing
April 7, 2021 6 min read
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Small Business
March 31, 2021 6 min read
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Email Marketing
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Email Marketing
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Small Business
February 23, 2021 6 min read
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February 23, 2021 6 min read
Email Marketing
February 11, 2021 6 min read
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Content Marketing
February 3, 2021 6 min read
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Ecommerce
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Marketing Automation
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Email Marketing
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Email Marketing
November 24, 2020 6 min read
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Email Marketing
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Inbound Marketing
November 11, 2020 6 min read
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Marketing Automation
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Email Marketing
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Inbound Marketing
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Inbound Marketing
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Inbound Marketing
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Benchmark News
July 15, 2020 2 min read
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Marketing Automation
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Ecommerce
June 10, 2020 8 min read
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Email Marketing
June 4, 2020 4 min read
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Email Marketing
April 29, 2020 4 min read
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Marketing Automation
April 22, 2020 4 min read
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Marketing
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Small Business
March 18, 2020 6 min read
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Email Marketing
March 16, 2020 6 min read
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Email Marketing
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Marketing Automation
February 26, 2020 4 min read
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Benchmark News
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Email Marketing
January 7, 2020 8 min read
14 Psychology-Backed Tricks for Effective Sales and Marketing Emails
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Email Marketing
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Marketing
December 23, 2019 3 min read
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Email Marketing
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Email Marketing
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Email Marketing
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Email Marketing
October 3, 2019 9 min read
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Benchmark News
September 10, 2019 3 min read
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Email Marketing
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Small Business
August 28, 2019 5 min read
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Marketing Automation
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Marketing
August 12, 2019 9 min read
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Email Marketing
July 30, 2019 9 min read
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July 30, 2019 9 min read
Email Marketing
July 26, 2019 7 min read
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July 26, 2019 7 min read
Email Marketing
July 10, 2019 7 min read
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Email Marketing
June 21, 2019 7 min read
How to Use Social Data to Launch a Successful Email Marketing Campaign
June 21, 2019 7 min read
Email Marketing
June 18, 2019 7 min read
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Marketing
June 5, 2019 8 min read
Everything You Need to Know About Creating Irresistible Event Marketing Emails
June 5, 2019 8 min read
Marketing Automation
May 21, 2019 9 min read
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Social Media
May 13, 2019 9 min read
The Ultimate Guide On Email List Building Using Top Social Media Channels
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Email Marketing
March 15, 2019 13 min read
Generate 320% More Revenue With Welcome Emails: Strategies That Don’t Require Luck
March 15, 2019 13 min read
Marketing Automation
March 8, 2019 6 min read
Email Marketing Automation Strategies To Optimize Your Entire Funnel
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Email Marketing
February 14, 2019 9 min read
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February 14, 2019 9 min read
Social Media
February 1, 2019 5 min read
What Facebook Groups Can Do For Your Business (and How to Create Them)
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Email Marketing
January 21, 2019 36 min read
How to Create and Execute Your Email Marketing Plan in 2019: A Template for Success
January 21, 2019 36 min read
Email Marketing
December 27, 2018 8 min read
6 Ways to Use Social Media in Your Email Marketing Campaign
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Email Marketing
December 18, 2018 17 min read
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December 18, 2018 17 min read
Email Marketing
December 6, 2018 6 min read
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Marketing Automation
December 5, 2018 7 min read
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Inbound Marketing
November 27, 2018 8 min read
8 Ways You Can Use Messaging Apps to Boost Your Christmas Email Marketing Strategy
November 27, 2018 8 min read
Benchmark Recommends
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10 Email Newsletter Ideas to Boost Engagement During the Holiday Season
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Ecommerce
November 21, 2018 7 min read
eCommerce Email Marketing Integrations Perfect for Black Friday & Cyber Monday
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Email Marketing
November 19, 2018 8 min read
Top Effective Email Marketing Strategies That Will Boost Your Sales in 2019
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Email Marketing
November 9, 2018 8 min read
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CRM
October 24, 2018 6 min read
Localization and CRM: An Ultimate Guide to Increase Your Global Reach and Sales
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Email Marketing
October 16, 2018 6 min read
How To Use Interactivity In Your Holiday Email Campaigns To Get Better Engagement
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Email Marketing
October 9, 2018 8 min read
Email Marketing in Holiday Season: How to Get the Most Out of it
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Email Marketing
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Email Marketing
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Marketing Automation
August 20, 2018 8 min read
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Email Marketing
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Email Marketing
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Benchmark News
July 6, 2018 2 min read
Introducing Benchmark CRM Director of Product Development Paul Rijnders
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Email Marketing
July 3, 2018 6 min read
Time-Based Email Marketing: A Smarter Approach to Boost Customer Engagement
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Email Marketing
June 15, 2018 6 min read
A Content Strategist’s Guide to Creating Engaging Email Content
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Email Marketing
June 15, 2018 8 min read
The Importance of Having A Strong Brand in Email Marketing Campaigns
June 15, 2018 8 min read
Inbound Marketing
May 23, 2018 7 min read
The Power Of A Strong Call To Action: How To Make Yours Click-Worthy
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Email Marketing
May 2, 2018 7 min read
The Best Promotional Email Marketing Campaigns for your Mobile App
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Marketing Automation
April 23, 2018 7 min read
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Sales
March 28, 2018 8 min read
6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers
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Marketing Automation
March 23, 2018 8 min read
Top 5 Email Marketing Automation Triggers You Should Know
March 23, 2018 8 min read
Email Marketing
February 26, 2018 7 min read
7 Methods to Increase the Effectiveness of Your Email Campaigns Up to 15%
February 26, 2018 7 min read
Email Marketing
February 6, 2018 5 min read
The Importance of Configuring SPF and DKIM Records in Your Email Marketing
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Marketing Automation
January 17, 2018 7 min read
Fear of Marketing Automation (#FOMA): Insufficient Customer Data
January 17, 2018 7 min read
Marketing Automation
January 16, 2018 7 min read
Fear of Marketing Automation (#FOMA): Lack of Expertise or Know-How
January 16, 2018 7 min read
Marketing Automation
January 16, 2018 4 min read
7 Tips for Running Automated Marketing Campaigns While You’re Out of the Office on Vacation
January 16, 2018 4 min read
Benchmark News
January 10, 2018 3 min read
Benchmark Email Now Integrates With 1,000+ Other Products
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Marketing Automation
January 9, 2018 7 min read
Fear of Marketing Automation (#FOMA): Lack of Human Resources
January 9, 2018 7 min read
Marketing Automation
January 8, 2018 8 min read
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Marketing
November 16, 2017 4 min read
Comparing Email Marketing Success with Other Marketing Channels
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Marketing
October 16, 2017 7 min read
How To Use Your Email List To Create Facebook Ads That Deliver
October 16, 2017 7 min read
Marketing
October 12, 2017 6 min read
The Foolproof Guide To Guaranteed Success in Micro-Moment Marketing
October 12, 2017 6 min read
Email Marketing
September 17, 2017 2 min read
How to Move Your Emails From Gmail’s Promotions tab to Primary
September 17, 2017 2 min read
Benchmark News
May 12, 2017 10 min read
Behind the Scenes: An Insider Look at The Challenge of a Rebrand
May 12, 2017 10 min read
Email Marketing
May 10, 2017 3 min read
How to Go Back to the Drawing Board for the Best Email Newsletters
May 10, 2017 3 min read
Marketing
March 1, 2017 5 min read
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Marketing Automation
February 25, 2017 < 1 minute
Marketing Webinar: SaaS Drip Campaigns Using Automation Pro
February 25, 2017 < 1 minute
Email Marketing
February 23, 2017 5 min read
5 Psychological Hacks To Increase The Impact Of Your Email Campaigns
February 23, 2017 5 min read
Email Marketing
December 19, 2016 4 min read
Year in Review: Most Important Email Marketing Developments in 2016
December 19, 2016 4 min read
Marketing
December 12, 2016 4 min read
Your End-of-Year Re-Engagement Campaign: Why Now is the Best Time
December 12, 2016 4 min read
Email Marketing
December 12, 2016 3 min read
Email Campaigns: How to Run a Post-Transaction Follow-up
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Marketing
November 28, 2016 3 min read
Winter 2016: 3 Envy-Worthy Winter Holiday Campaigns From the UK
November 28, 2016 3 min read
Marketing
November 23, 2016 3 min read
3 Ways To Infuse Thanksgiving Spirit Into Your Brand: Client, Company, Social Good
November 23, 2016 3 min read
Sales
November 18, 2016 2 min read
How Should I Balance Branding & Sales During My Holiday Marketing Campaign
November 18, 2016 2 min read
Email Marketing
November 7, 2016 4 min read
How to Drive Traffic to Your Email Subscription Landing Page
November 7, 2016 4 min read
Lead Generation
November 4, 2016 3 min read
How to Design and Draft Your Email Subscription Landing Page
November 4, 2016 3 min read
Email Marketing
October 18, 2016 2 min read
What Are Some Tricks I Can Use To Deliver A Treat To My Subscribers For Halloween?
October 18, 2016 2 min read
Marketing
October 14, 2016 3 min read
Why Marketing is Not a Numbers Game When it Comes to Click-Through Rates
October 14, 2016 3 min read
Email Marketing
September 21, 2016 3 min read
The Art of “How-To” Videos for Your Email Marketing Campaigns
September 21, 2016 3 min read
Email Marketing
September 9, 2016 3 min read
Two Powerful Ways To Use Keywords & Hashtags In Your Email Marketing
September 9, 2016 3 min read
Email Marketing
August 18, 2016 3 min read
What Tests Are Good To Run On My Campaigns Before I Hit Send?
August 18, 2016 3 min read
Email Marketing
August 11, 2016 3 min read
How to Stay Goal-Focused with Your Summer Email Campaigns
August 11, 2016 3 min read
Email Marketing
August 8, 2016 4 min read
What Are The Email Metrics I Should Be Paying Attention To?
August 8, 2016 4 min read
Benchmark News
April 4, 2016 2 min read
Save Time & Automate with the Benchmark Email Zapier Integration
April 4, 2016 2 min read
Marketing Automation
February 23, 2016 4 min read
8 Marketing Automation Stats That Will Help You Get Company Buy-In
February 23, 2016 4 min read
Email Marketing
September 4, 2015 3 min read
5 Reasons Why Your Email Campaign is Hitting The “Junk” Folder
September 4, 2015 3 min read
Ecommerce
June 29, 2015 2 min read
Grow Your Business, eCommerce With The Benchmark Email Shopify Integration
June 29, 2015 2 min read
Email Marketing
September 24, 2014 3 min read
Effectively Managing Your Email Campaign’s Customer Data
September 24, 2014 3 min read
Email Marketing
August 14, 2014 3 min read
Learning To Live With Canada’s Draconian CASL Email Regulations
August 14, 2014 3 min read
Marketing
July 23, 2014 3 min read
Pop Culture Marketing: 5-Steps to Success for Companies Great and Small
July 23, 2014 3 min read
Small Business
May 14, 2014 3 min read
A Practical Approach to Small Business Intelligence Gathering
May 14, 2014 3 min read
Marketing
March 20, 2014 3 min read
Advertisers Score Viral Ads with Winning Storytelling Formula (Part I)
March 20, 2014 3 min read
Email Marketing
February 6, 2014 2 min read
12 Ideas to Explode Your Email List With Contests And Sweepstakes in 2014
February 6, 2014 2 min read
Social Media
January 31, 2014 3 min read
Social Media: The Most Influential Tool for Business Communication
January 31, 2014 3 min read
Inbound Marketing
January 30, 2014 3 min read
The Two Most Important Ways to Optimize Your Digital Marketing Funnel
January 30, 2014 3 min read
Marketing
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Practices, Planning & Pumas: 5 Reasons Why SEO Guru Rand Fishkin Was a Must-Have Guest
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Marketing
January 6, 2014 3 min read
Year in Review: The Biggest Game Changing Business Trends of 2013
January 6, 2014 3 min read
Marketing
January 3, 2014 4 min read
How to Assess Your Consultants in the New Year – Part 3: Creative Design
January 3, 2014 4 min read
Content Marketing
January 2, 2014 3 min read
How to Assess Your Consultants in the New Year – Part 2: Content Marketing
January 2, 2014 3 min read
Marketing
December 11, 2013 3 min read
Marketing a Narrative: The New Standard of Advertising in 2014
December 11, 2013 3 min read
Small Business
November 5, 2013 3 min read
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Small Business
October 10, 2013 3 min read
The High Emotional Toll of Not Knowing Your Business Worth, Part 2 of 3
October 10, 2013 3 min read
Small Business
October 9, 2013 4 min read
The High Emotional Toll of Not Knowing Your Business Worth, Part 1 of 3
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Content Marketing
September 9, 2013 3 min read
Online Content Writing Mistakes That Will Instantly Hurt Your Credibility
September 9, 2013 3 min read
Marketing
July 31, 2013 4 min read
What to do When You’re Not the King of Your Castle: Real Life Tips for Work From Home Types
July 31, 2013 4 min read
Marketing
March 29, 2013 3 min read
The Simplest Promotional Strategies That Boost Your Blog’s Readership
March 29, 2013 3 min read
Content Marketing
March 26, 2013 6 min read
5 Hardcore Blog Post Promotion Methods That Will Double Your Traffic
March 26, 2013 6 min read
Marketing
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Marketing
January 29, 2013 4 min read
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Marketing
October 30, 2012 4 min read
5 Facts Business Owners Need to Know about Marketing with WordPress
October 30, 2012 4 min read
Content Marketing
September 24, 2012 2 min read
How to Use Blogs to Engage Your Non-Profit’s Contact Base
September 24, 2012 2 min read
Email Marketing
September 11, 2012 3 min read
How to Use Email Marketing to Bring Obscure Topics Together
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Small Business
August 20, 2012 3 min read
How to Build Work Environment Awareness in Multiple Offices
August 20, 2012 3 min read
Content Marketing
August 16, 2012 3 min read
Kapost Sets the Benchmark for Content Marketing Software
August 16, 2012 3 min read
Social Media
August 15, 2012 3 min read
Effective Video Promotion Starts with Social Media Relationships
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Benchmark News
August 13, 2012 2 min read
Benchmark Email Joins Zendesk’s Elite List of Integrations
August 13, 2012 2 min read
Social Media
August 13, 2012 3 min read
LinkedIn’s Business-Only Network Becomes Wall Street’s Darling
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Content Marketing
July 24, 2012 3 min read
Content Marketing: Creating a Brand Aura for Any Sized Business
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Benchmark News
July 19, 2012 2 min read
Benchmark Email Debuts Fun Email Marketing Video Series: Ask Andy
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Content Marketing
June 29, 2012 3 min read
Writer’s Blocks & More: Favorites of a Content Writer & Coordinator
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Benchmark News
June 27, 2012 2 min read
Benchmark Email CEO Featured in Entrepreneur Journeys Series
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Benchmark News
June 20, 2012 2 min read
Benchmark Email to give away a Kindle Fire in its latest Twitter contest.
June 20, 2012 2 min read
Email Marketing
May 23, 2012 3 min read
What Do You Get with Free Email Marketing? Pretty Much Everything
May 23, 2012 3 min read
Social Media
April 25, 2012 3 min read
Your Website on Wibiya: Social Tool Offers Access to Outside Apps
April 25, 2012 3 min read
Social Media
April 16, 2012 3 min read
Facebook Develops Tool to Bypass Google’s Search Plus Your World
April 16, 2012 3 min read
Benchmark News
March 20, 2012 3 min read
New Benchmark Logo: An Interview with Benchmark’s Lead Designer
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Marketing
February 29, 2012 3 min read
Non-Profit Marketing: Top 5 Tips to Reach Wealthy Donors Online
February 29, 2012 3 min read
Small Business
February 29, 2012 3 min read
Small Business Planning: Crisis Management Tips for Social Media
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Content Marketing
February 16, 2012 3 min read
Think Before You Type: Avoiding Blog & Social Media Gaffe Libel
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Social Media
February 9, 2012 3 min read
How a Small Business Can Improve Its Word of Mouth Advertising
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Content Marketing
February 2, 2012 3 min read
The Small Business Guide to Bigger and Better Blogging
February 2, 2012 3 min read
Small Business
January 23, 2012 3 min read
Small Business Tactics: 7 Easy Ways to Get Ahead in the New Year
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Social Media
January 17, 2012 3 min read
Social Media Overdose: The Realities of YouTube & Viral Data
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Social Media
September 9, 2009 3 min read
How to Add a Newsletter Signup Form to Your Facebook Fan Page
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Benchmark News
July 30, 2009 2 min read
Benchmark Email introduces custom polling feature for client Websites
July 30, 2009 2 min read
Benchmark News
June 10, 2009 2 min read
Benchmark Introduces API To Integrate The Email Marketing Service With Other Sites
June 10, 2009 2 min read
Benchmark News
June 7, 2009 2 min read
Benchmark Email Adds Social Networking And Sharing Links To Email Campaigns
June 7, 2009 2 min read
Benchmark News
April 6, 2009 2 min read
Benchmark Introduces Video Email Feature With All Email Marketing Plans
April 6, 2009 2 min read
Benchmark News
March 23, 2009 2 min read
Benchmark Email Launches New Email Marketing Service With Expanded Features
March 23, 2009 2 min read
Benchmark News
May 20, 2008 2 min read
Benchmark Introduces Next Generation, Web-Based Email Builder
May 20, 2008 2 min read
Benchmark News
October 30, 2007 1 minute
Benchmark kicks off new and improved email marketing affiliate program
October 30, 2007 1 minute
Benchmark News
August 9, 2007 2 min read
Benchmark Email introduces SPF records for email marketing campaigns
August 9, 2007 2 min read
Benchmark News
July 18, 2007 2 min read
Benchmark Email Introduces Custom Email and Image Hosting Services
July 18, 2007 2 min read
Benchmark News
July 10, 2007 < 1 minute
Benchmark Email Now features Custom Autoresponders for Email Marketing Campaigns
July 10, 2007 < 1 minute
Benchmark News
April 17, 2007 2 min read
Benchmark Email Launches Elite Program for Franchisers and Franchisees
April 17, 2007 2 min read
Benchmark News
March 27, 2007 2 min read
The Benchmark Internet Group Launches Bulk Email Dedicated Server Program
March 27, 2007 2 min read
