Most recent posts
Using Email Marketing to Boost Social Media Followers
Marketing is meant to be a machine with all parts working toward the same goal. In most marketing departments, the parts are meant to make up the whole; at least,...
June 26, 2017
The Best Email Designs Are Based on Your Audience
You might want all the bells and whistles when you’re crafting the best email designs for your marketing campaigns. Yet, the best way to go about this project is to...
May 16, 2017
How to Go Back to the Drawing Board for the Best Email Newsletters
I’ve been around a lot of email marketing campaigns across several industries. Whether you’re looking at non-profits, think tanks, e-commerce,...
May 10, 2017
Automation: The Practical Tool for Marketers
Here’s what your life looks like without email automation: You send out your email campaign: You notice you have three...
May 9, 2017
3 Things Every Email Marketing Specialist Should Know
Whether you’re manning the email marketing fort, training a team, or looking to hire a specialist, there are some concrete...
May 1, 2017
How to Tell Loyal Subscribers You’re Thankful For Them
We tend to get comfortable when we’re around the same people often enough. Whether it’s a partner, friends, or colleagues,...
March 28, 2017
The Freedom of Personal Branding for the Good of the Company
Personal branding is something that you might have seen more of in recent times as a result of a brand’s...
February 21, 2017
Email Marketing Funnels: Two Ways You’re Creating Blockades
Few marketing managers see email campaigns as it’s own separate entity in need of full management. In fact, few companies,...
February 16, 2017
Creative and Personalized Birthday Email Campaigns
People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays,...
January 31, 2017