Richard Vohsing
Most recent posts
If I Were … A Healthcare Office
For this week’s “If I were” series, lets dig a bit into how a healthcare provider (such as a dentist office) might use email marketing effectively. As always, let’s look...
January 7, 2014
If I Were … A Daily Deals Site
For week two of our “How I would do email marketing if” series, lets dive into the recently popular business model of daily deals. As usual, let’s focus on the...
December 10, 2013
If I Were … A Daily Deals Site
For week two of our “How I would do email marketing if” series, lets dive into the recently popular business...
December 10, 2013
Canadian Anti-Spam Law (CASL) to Take Effect July 2014
If you don’t keep up with the email industry news, I can’t blame you. It’s pretty boring stuff most days....
December 4, 2013
If I Were … A Retail Store
By popular demand, over the next few weeks, “The Weekly Engagement” will be focusing on how I would use email marketing if...
December 3, 2013
The Ever-Raising (Inbox) Bar
If you have read any of my previous blogs, you will know that I have mentioned that ISPs and ESPs...
November 26, 2013
When Is It Okay To Use Single Opt-In?
Let’s face it. If you don’t have a confirmed opt-in list, you are much more likely to hit spam traps,...
November 12, 2013
Top 5 Common Mistakes of Small Business Email Marketing
I’m not sure if “Marketing Critic” is a unique title. While I am very critical of all marketing efforts that...
November 5, 2013
The Weekly Engagement: Organization Matters
One of my earliest memories is of my younger years, laid out on my bedroom floor searching through piles of...
October 29, 2013
