When it comes to the important elements of an email, lots of brands and professionals underestimate the power of their signature.
Your email signature tells your recipients who sent the message, of course, but it also lends legitimacy to your content and/or your request. And if you really take the time to do it right, it can increase your engagement levels and get you a lot more responses.
Here’s what to know about email signatures, including easy ideas that you can use to go beyond the standard elements and get more bang for your signature buck.
Why Your Email Signature Matters
Getting your email signature right can get you a number of benefits, regardless of the reason that you’re reaching out.
For starters, email signatures take the guesswork out of contact recognition. It’s one of the fastest ways for a recipient to figure out who sent them the message, both in terms of the brand itself and the individual team member.
Email signatures also provide your email with authority. Whether you’re sending out a consumer-focused email newsletter or cold outreach to a potential lead, your signature tells the recipient that the email is coming from a real person — and not just a nameless bot.
Finally, email signatures make it easy for recipients to get in touch. By providing a rapid snapshot of your name and contact information, you make it a lot more likely that someone who has a question or just wants to learn more will actually take the time to do so — since they don’t have to dig around to figure out who their best contact is.
All of this adds up to emails that have higher engagement rates, which is ultimately the whole point of sending out all those messages in the first place.
10 Quick Tips to Improve Your Email Signature
You’ve got one email signature, so make it count. But before you do anything fancy, make sure that you have the tried-and-true essentials of email marketing in place: your name, your email address, your company website, your phone number, and links to your main business-focused social media profiles. Next, consider adding a few of the following:
Add Your Calendly Link
If a recipient wants to schedule a time to chat, providing a Calendly link will be much more efficient than a bunch of back-and-forth emails.
Link to Live Chat
In the same vein, you can also include a link to your Slack DM, your Skype, or your Microsoft Teams Chat page, all of which allow leads and prospects to get in touch immediately with questions or requests.
Link to Review Your Product
A Yelp or Google Review link can encourage someone to leave a product review who might not have taken the time otherwise.
Link to Sign Up for Your Email eNewsletter
The best way to grow your newsletter contact list is organically, and the more channels you can create for doing so, the better. Including a link to your newsletter sign-up is one great way to do it and also makes it simple for recipients to share that link with others.
Link to What You’re Reading or Writing
A link to your blog or sales enablement content can help boost your thought leadership credentials and clue recipients in on what you’re all about. Alternately, you could link to a relevant piece written about you as another way to lend legitimacy to your message.
Link to Your Product Demo
Prospects and leads are busy, so instead of having them sign up for a personalized demo, you could just link to a general demo and from there connect for more one-on-one discussions.
An emoji is a way to stand out and make your email seem a bit more friendly and personable. It isn’t always the right way to go though, so first, decide if it’s in line with the tone and image that you want to convey and appropriate for the person or persons you’re sending your email to.
Include Badges You’ve Earned
Plug in some bragging rights by including honorable badges such as your GetApp rating, Google Review rating, Inc 5000 placement, or another shareworthy “best of” list your company made it on.
Include Your Favorite Quote
A short quote could be a memorable sign-off for your signature, though like an emoji, it should be considered in context with your general tone and the expectations of your recipient(s).
Have an Image of Yourself or Your Company Logo
Many professionals end their signatures with an image. Just make sure to do some testing so that you know it actually shows up instead of that dreaded broken attachment thumbnail.
Pick and choose what works, finding the right balance of what gets you the most engagement without making your signature too text-heavy. You may also want to adapt your signature a bit depending on who you’re reaching out to, especially for general outreach vs. specific lead interactions.
Are you ready for a smarter way to engage with your customers?
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