Today, more than ever, digital marketing is a gamechanger for small businesses—new or old. With a digital presence through different marketing platforms, small businesses can now compete with top players in the industry in order to secure their share of profits from the target audience.
Marketing platforms can help you to generate revenue for your small business, and they can also help you analyze your marketing efforts and optimize them, by measuring your ROI for each marketing campaign. This guide walks you through the best marketing platforms for new small businesses.
- 18 Marketing Platforms for New Small Businesses
- All-In-One Marketing Platforms Vs. Best of Breed Marketing Platforms
18 Marketing Platforms for New Small Businesses
Small businesses must consider marketing platforms to generate more leads and convert prospects to customers. Maximizing marketing platforms will help you to bring your A-game to digital marketing strategy.
There’s an abundance of tools to pick from, and to make things easy, I’ll be grouping these marketing platforms based on the purpose, and what they can help you to achieve.
Website analytics tools give you detailed insights into your customers’ interaction with your website. It shows you how prospects land on your website, the pages they visit and spend more time on, and the keywords that attract them to your website.
With website analytics tools, you have access to data that can help you optimize your online presence. As a result, you can enhance your marketing efforts and convert more leads.
Website analytics tools to try for your new small business today are:
Your website is your store window and online shop. It is the first place your potential customers will visit to learn more about your business, products, or services. If you don’t make a good impression, you’ll lose many of your potential customers before they learn more about what you can offer.
Some of the best website builders that will help make this first impression count include:
- WordPress (self-hosted)
- HubSpot Website Builder
Email Marketing Software
According to one Litmus report, 54% of opened emails are on mobile devices, webmail users account for 26%, and 20% are opened on a desktop.
Email marketing is an important part of your marketing strategy as a new small business owner. Since so many email users are now checking mail from their mobile devices, a succinct message and great design to capture the attention of busy people is key.
Below are the best email marketing software platforms to try out today.
Social Media Scheduler
Social media schedulers help you to automate your social media marketing activities, saving you time that you can use to execute other important business activities. With social media schedulers, you can post your social media content at scheduled dates and times which work well for your target audience.
Social media schedulers to consider for your new small business include:
Landing Page Builders
Landing pages are an integral part of your marketing efforts, whether creating a lead-generation page or a click-through landing page. They help you to gather information via forms and build a database of leads, which you can then nurture with targeted, personalized marketing campaigns
Use the landing page builders below to increase your conversions today.
Live Chat Tool with AI
Integrating a live chat tool on your website gives you the power to offer an automated response to queries whilst away, and to chat with your leads in real-time. As a result, you can convert more leads to customers and address existing customers’ needs whilst making your customers feel important and heard.
Live AI chatbots you can integrate into your website include:
All-In-One Marketing Platforms Vs. Best of Breed Marketing Platforms
All-in-one marketing solutions are one-stop solutions that offer you a wide range of features such as email marketing, data analysis, reporting, website optimization, and tracking, amongst many others. These integrated solutions aim to cater to most of your marketing needs.
While all-in-one marketing platforms are great for having everything in one place, they can be expensive for you as a new small business. Plus, as you scale up your business, it can be difficult to move to other solutions once locked in to a contract.
Best-of-breed marketing platforms, on the other hand, execute one task thoroughly. Experts develop these solutions with core competencies and rich experience in the tool’s functionality.
As a new small business owner, best-of-breed marketing platforms are sometimes a great choice. You only pay for the features you need, and you can build a marketing tech stack that aligns with your marketing needs. However, you’ll be acquiring more software licenses, which means more admin overall.
As a new small business owner who is heavily invested in making more sales via digital marketing channels, it is important to integrate marketing platforms into your marketing activities. Consider your business needs, and take your pick from our list of best marketing platforms for new small businesses today.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.