At the start of the year, the U.S and Switzerland governments agreed to the Swiss-U.S. Privacy Shield.
This is important for understanding how you should be handling your data. After all, you may not think you have any customers in Switzerland. However, the internet makes almost every business open to the world.
It’s better to be safe. That’s why it’s important to use business tools who are certified for the Swiss-US Privacy Shield. Benchmark Email is Swiss-US Privacy Shield certified.
What is the Swiss-US Privacy Shield?
It’s an agreed upon framework between the governments of the United States and Switzerland that allows certified companies to handle data between both countries. It was modeled after the regulations in the rest of the European Union with a focus on consistency in the region.
The Swiss-US Privacy Shield Offers Improved Protection
This Framework, which replaces the previous Safe Harbor Framework, offers better protection than its predecessor. Here’s how:
- Companies who are Swiss-US Privacy Shield certified have a greater obligation to protect data as well as offer specific information to data subjects
- The U.S. Commerce Department and the Swiss data protection regulator will more together more
- Free and accessible dispute-resolution processes must be provided by certified companies, which includes the ability for data subjects to complain directly to a company or to submit them to a binding arbitration
Benchmark Cares About Your Privacy
If you’ve done any data protection and privacy research, you’ve likely read about the new General Data Protection Regulation (GDPR) lately.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.