As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation planning.
For businesses, Springtime is a breath of fresh air and time to reassess goals and strategies. Brands that have already begun focusing on how to make the most of this opportune time will be miles ahead of the rest.
With people currently engaging in and planning for different ways to spend their money, it’s prime time for businesses to get their attention. This means making sure you ramp up your marketing strategies, outline your sales plan, and map out your email marketing so you can capitalize on the commerce possibilities that come with the changing season.
Instead of relying on old tactics to garner attention, it’s time to incorporate more fresh ideas into your email marketing strategy. And what better way to do that than to check out some great examples?
We’ve pulled together some great Spring email templates and ideas for you to use as inspiration. Let’s take a look!
1. Awaken the Senses
Spring is the time to embrace the new season, one filled with fresh smells, blooming florals, and vibrant colors. After a year that felt more like a never-ending day playing on repeat, we all need something novel to shake things up. Use the fresh feelings associated with Spring to inspire your email campaigns and appeal to the sense of your readers
In this particular email template, which, as you can see, is all about food and recipes, the focus is on “fresh, bright flavors” to awaken the taste buds after a long, dormant winter. The layout allows the sender to showcase various different recipes and gives heavy emphasis towards the images, which adds color and variation to the email.
Even though this template is focused on food-related items, the same idea can translate across industries. For retail, the content could include clothing pieces that showcase bold and bright colors, drawing the eye and offering visual appeal. For the hospitality and entertainment industries, the email could highlight various accommodations that play on the senses, like massage packages, delicious cocktails, or an outdoor concert.
2. Do Some Spring Cleaning
Everyone loves a good sale. Offering discounts of some kind is perhaps one of the oldest marketing and sales tactics around. However, add a little spice, and you have an old tactic with a new approach that will delight your subscribers.
When seasons change, it typically means it’s on to something new – a new product to push or a new line to release. But what happens with all that old stock? Instead of packing it up and allowing it to decrease in value, you might as well have it continue to generate some income by offering it at a discount.
Do some Spring cleaning of your inventory and seasonal products, and let your customers reap the benefits. Pair that strategy with an effective email template, and you’ve got yourself a Spring cleaning email campaign that can increase conversions.
Here’s an example from Prism Boutique where they sent an email with major markdowns all in the name of Spring cleaning. Offering huge savings like this is a great way to get rid of old inventory while still making a profit.
3. Capitalize on the Power of Change
The winter months can seem lengthy and monotonous. When the weather shifts from cold and dreary to bright and breezy, it’s natural for people to want to get outside more, move their bodies, and become more social. Parks and outdoor hot spots are filling up with more people ready to enjoy the warmer weather and the company of friends, and if you’re looking to spruce up your emails, this shift can add momentum to your email marketing.
By using the change of the season to encourage your prospects to take action on your products or services, you can breathe some excitement into your Spring campaigns. The arrival of Spring could mean it’s time to switch up a healthcare routine, wardrobe, workout routine, or the look and feel of your home. See this idea of change being used below to encourage email recipients to switch up their Spring skincare routine.
4. Use Events
With the vaccine rollout and the entrance of Spring, more people are planning trips and vacations. They’re using this time to get some much-needed rest and relaxation, and to cut loose on their Spring break.
Fossil uses this time of the year to make sure their customers are aware of their latest products and necessities to bring on their next trip. By showing these various items, with their products front and center, recipients are both getting excited for that upcoming vacation and making sure they have some new goods to show off while away. It’s a great way to promote a product by creating a sense of need and urgency.
There are a host of lovely ways you can make the most of this Spring. Seasonal email campaigns are always a powerful way to connect with your audience. This year, especially, everyone’s looking for a refreshing change, giving you the freshest opportunity to drive revenue.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.