As the temperature rises and the days grow longer, summer presents a unique opportunity for marketers to inject a dose of sizzle into their email marketing strategies. The sun-drenched season offers a chance to captivate your audience with engaging content that resonates with their summertime desires and aspirations. Whether your goal is to promote products, share valuable information, or foster a sense of community, crafting compelling summer newsletters is the key to keeping your audience cool, engaged, and eagerly awaiting your next message.
In this article, we will explore a collection of sizzling summer newsletter ideas designed to help you stand out in crowded inboxes and spark a genuine connection with your subscribers. From sun-soaked promotions and seasonal tips to captivating storytelling and interactive experiences, we’ll dive into a wide range of strategies that will elevate your email marketing game throughout the summer months.
So, grab your metaphorical sunglasses and join us as we embark on a journey to discover newsletter ideas that will make your audience feel the heat, keep them engaged, and leave a lasting impression long after the sun sets on the season.
Why Are Audiences Less Engaged in the Summer?
Before we dive in, let’s examine some reasons why engagement tends to dip during the summer. The summer months can pose challenges for keeping audiences engaged with email marketing due to several factors:
Vacation and Travel
Many people take vacations or travel during the summer months, which can result in reduced email engagement. People may be less focused on their inboxes or have limited access to email while they’re away, leading to lower open rates and click-through rates.
Distractions and Outdoor Activities
Summer often brings a wide range of outdoor activities and social events. People may be more inclined to spend time outside, go on weekend getaways, or engage in recreational activities, diverting their attention away from emails.
During the summer, people may receive an influx of promotional emails, offers, and newsletters from various sources. The increased volume of messages competing for attention can lead to email fatigue and make it harder for marketers to stand out and engage their audience effectively.
Seasonal Mindset and Relaxation
Summer is typically associated with a more relaxed and carefree mindset. People may be less focused on work-related matters and more inclined to prioritize leisure and relaxation. This shift in mindset can make it challenging to capture and maintain their attention through email marketing campaigns.
Changes in Routines
Summer often brings changes in routines, such as altered work schedules, school breaks, or family vacations. These changes can disrupt people’s usual habits and patterns, including their email-checking behavior, making it harder to maintain consistent engagement.
10 Newsletter Ideas to Keep Your Audience Engaged This Summer
Despite the various challenges that make audience engagement difficult during the summer months, there are strategies marketers can use to overcome them. Here are some themes and ideas to use in your summer newsletters that are sure to get your emails opened.
1. Summer Essentials: Curated Product Recommendations for Fun in the Sun
Share a list of must-have summer products or services that align with your audience’s interests, such as beach accessories, outdoor gear, or travel essentials.
Source: Earth Hero
2. Beat the Heat: Refreshing Tips and Tricks for a Cool Summer
Provide helpful advice on staying cool during hot summer months, including DIY recipes for refreshing beverages, indoor activities, or tips for creating a summer oasis at home.
3. Summer Adventure Guide: Exploring Exciting Destinations Near and Far
Curate a list of unique summer destinations, both local and international, with recommendations for outdoor activities, hidden gems, and travel tips to inspire your audience’s wanderlust.
4. Summer Reading List: Dive into Captivating Books for Beach Days and Beyond
Suggest a collection of captivating summer reads across different genres, catering to various reading preferences. Include brief reviews and recommendations to engage your audience.
5. Sizzling Summer Recipes: Delightful Dishes for Backyard BBQs and Picnics
Share mouthwatering summer recipes, including BBQ marinades, refreshing salads, and delicious desserts. Consider catering to dietary preferences such as vegan, gluten-free, or low-carb options.
6. Summer Wellness: Tips for Staying Healthy and Energized in the Heat
Offer advice on maintaining wellness during the summer season, such as hydration tips, exercise routines, sun protection guidelines, and self-care practices for a balanced and energized summer.
7. Unleash Your Creativity: Fun Summer DIY Projects for Every Skill Level
Provide step-by-step guides for engaging DIY projects that align with your audience’s interests, such as homemade ice cream recipes, summer-themed crafts, or gardening tips.
8. Capture the Moment: Photography Tips for Stunning Summer Shots
Share photography tips and techniques to help your audience capture and enhance their summer memories, covering topics such as composition, lighting, and editing tools or apps.
9. Summer Events Calendar: Not-to-Miss Festivals, Concerts, and Cultural Celebrations
Compile a comprehensive calendar of upcoming summer events in your target region, highlighting festivals, concerts, art exhibitions, and other cultural happenings to keep your audience in the loop.
10. Stay Connected: Exclusive Summer Discounts and Promotions for Our Loyal Subscribers
Offer exclusive discounts, promotions, or early access to summer sales as a gesture of appreciation to your newsletter subscribers, encouraging them to stay engaged and loyal to your brand.
Summer Holidays to Inspire Your Summer Newsletters
Don’t forget about the summer holidays! Below are some specific holidays that may help inspire some creativity with your email newsletters:
- International Day of Friendship (July 30th): Craft a newsletter centered around fostering connections and celebrating friendships. Share heartwarming stories, suggest activities for friends to enjoy together, or offer special referral incentives to encourage subscribers to share your brand with their friends.
- National Ice Cream Day (Third Sunday in July): Devote a newsletter to everyone’s favorite frozen treat. Highlight unique ice cream flavors, share DIY recipes, or partner with local ice cream shops for exclusive discounts or giveaways.
- Summer Solstice (June 20th or 21st): Celebrate the longest day of the year with a newsletter focusing on embracing summer vibes. Provide tips for maximizing daylight hours, suggest outdoor activities, or showcase summer-themed products or services.
- National Hammock Day (July 22nd): Create a relaxing and leisure-themed newsletter centered around the idea of unwinding in a hammock. Share tips for creating a cozy outdoor space, recommend summer reads or offer discounts on outdoor furniture or accessories.
- World Emoji Day (July 17th): Embrace the fun and lightheartedness of emojis in a newsletter dedicated to expressing emotions and connecting with your audience. Run emoji-themed contests, share emoji-inspired content, or create emoji-based offers or promotions.
- National Watermelon Day (August 3rd): Celebrate this refreshing summer fruit with a newsletter featuring watermelon-inspired recipes, hydration tips, or even watermelon-themed giveaways or discounts.
- International Day of Yoga (June 21st): Promote wellness and self-care with a yoga-themed newsletter. Share yoga poses, breathing exercises, or mindfulness tips for a balanced and rejuvenating summer.
- National Picnic Month (July): Dedicate a series of newsletters to the art of picnicking. Share picnic-friendly recipes, suggest picturesque picnic spots, or provide tips for organizing memorable picnics with family and friends.
- Back to School Season (August/September): As summer winds down, gear your newsletter towards back-to-school preparations. Offer special discounts on school supplies, provide tips for a smooth transition, or share resources for parents and students.
Remember to tailor these ideas to your specific audience and industry, keeping their interests and preferences in mind for a more targeted and engaging summer newsletter experience.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.