Most recent posts
6 Trends That Suggest Email Marketing Is Still the Top Marketing Technique
More companies are investing in email marketing – you might want to do the same after taking a look at the numbers. Over 59% of marketers say email is their...
July 26, 2019
List Segmentation: Gender
We begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to...
August 30, 2018
Know Your Subscribers: Segmentation
Part of getting to know your subscribers is not treating them all as if they\'re the same person. That\'s where...
August 29, 2018
Best Welcome Email Subject Lines to Greet Your New Subscribers
The first email that you send to your new subscribers can work wonders for your relationship with them (first impressions...
August 27, 2018
Benchmark CRM for Gmail
Part of the benefit of having a CRM is the efficiency factor. It’s a tool that allows you to better...
August 9, 2018
How Marketing Automation Helps SEO
It isn’t easy being a marketer. The economy is always shaky, the customers are fickle, and the technological landscape is...
July 26, 2018
Infographic: Why Adopt CRM
There are many advantages to using CRM. CRM is the best solution to manage the contacts in your list. It’s...
July 23, 2018
Introducing Benchmark CRM Director of Product Development Paul Rijnders
My office is across the hall from the Director of Product Development for CRM, Paul Rijnders. We talk almost daily...
July 6, 2018
I’m a Mompreneur. Email Marketing Built My Business.
My business began as a weekly email. It was Valentine’s Day 2016. I had been working as a marketing consultant...
May 10, 2018