Company newsletters can go a long way in educating and persuading your clients and prospects to work with you.

“Email newsletters are the best way to maintain customer relationships on the Internet.”
– Jakob Nielsen, Internet Guru

We didn’t say it! This is a refrain coming from one of the Internet’s leading usability experts. So if you’re trying to find ways to engage customers and prospects, look no further, the business newsletter has arrived.

Every type of email you send out is important. But, we could think of several reasons why you should invest in sending out a company email newsletter, but here are some of the most important ones.

Higher brand recall and association

What do you do after you’ve sold that washing machine or software? Instead of waiting for customers to get in touch with you when they have problems, business newsletters offer you a way of interacting with ‘dormant’ customers, cross-selling other related products and adding value through info like product care tips and more. So the next time customers want to upgrade to a more sophisticated product or service, you’re the first brand they think of.

Personalized and targeted customer communication

Unlike other forms of communication that are difficult and inconvenient to personalize, email business newsletters are a breeze. If you use a professional email marketing service provider like Benchmark Email, you can automatically add the recipient’s name to every newsletter for that extra warmth. You can even manage your email lists in a way that classifies your customer base according to various attributes like demographics, geographical location and much more. This helps you send targeted communication to different profiles of customers. Imagine doing this in a print campaign!

Quicker, wider reach

The next time you have a new release of a service or product, wait no longer than the click of a button to let customers and prospects know about it. That’s because of the power of bulk email. With your own company newsletter, you can reach millions of customers across the world in an instant. Ever had those old-school printed brochures reach that fast? Not a chance!

Cost-effective solution

Let’s not even bother comparing an email business newsletter to a printed brochure or newsletter. It’s cheaper to send. Way cheaper!

Environment-friendly (relatively!)

As opposed to cutting one-tenth of an Amazonian forest for product literature that might be trashed by at least 50% of the recipients, email company newsletters are much easier on the environment. No paper, no printing, no shipping.

Well, if we haven’t convinced you to start you’re your own business newsletter, nothing will. But like we said when at the start of this post, don’t take our word for it!

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by Benchmark Team