Sally Beers
Most recent posts
The Advantages of Using A Dedicated IP in Email Marketing
In this second article of our deliverability series, we’re going to be looking at the importance of using a Dedicated IP. If you’re not sure what that is, or if...
June 19, 2017
Spotlight on Benchmark: Have You Seen The Wonderful News?
“If you could choose just one moment, what would you choose?” That’s what a colleague asked me recently as we discussed everything that’s happened at Benchmark over the years and,...
May 26, 2017
Your Questions Answered: List Uploads & List Verification
Your list is your most valuable asset in email marketing. Having a good quality list plays a huge role in...
May 2, 2017
How Design Impacts Deliverability
Just before we get started, this article isn’t about us showing you how to make an email look beautiful. This...
April 19, 2017
One Simple Way To Rescue Your Email Marketing Strategy
We have seen in previous articles why it’s so important to build your own database but did you know that...
April 12, 2017
How Do Abuse Complaints Affect Your Newsletter’s Deliverability?
In previous articles, we’ve had a look at the definition of deliverability, key factors and the advantages of having a...
April 5, 2017
The 5 Factors That Affect Your Newsletter’s Deliverability
You can spend hours planning and creating the perfect newsletter, tweaking it until you’re sure that it’s going to help...
March 29, 2017
The Basic Principles of Deliverability in Email Marketing
This paragraph marks the first in our brand new series dedicated to deliverability. Use this series to get your email...
March 15, 2017
Discussing Digital Marketing, Email & Engagement with Smart Insights
Smart Insights is famous for offering expert, practical and actionable advice on digital marketing so I was very excited to...
March 1, 2017
