When you browse your blog posts, I’m sure you see a lot of amazing topics. Perhaps you’re even thinking to yourself that it would be great if you could reuse those same topics to create new, original content to engage your readers further.
Well, the truth is that you can.
The trick is to figure out how to reuse old blog posts without simply self-plagiarizing and republishing the same content. Doing so not only has distrust ramifications for you and your audience, but you’re also not being that educational resource your audience needs. Not to mention, Google dislikes duplicate information immensely. If it seems that you are in the habit of just repeating the same information over and over again, your blog’s search rankings will be negatively affected.
But don’t let all that worthwhile information go to waste. Start repurposing and reusing your valuable blog content in a way that further serves your audience and doesn’t get your content flagged for self-plagiarism. Here’s how.
1. Turn One Blog Post Into Multiple Posts
I know, I know. This sounds tedious. But I promise it’s not. Take one of your valuable blog posts and read through it, searching for points that could easily be their own article. Use the base information you have and fill it out, so your content is still of a similar vein, yet maintains its uniqueness and originality.
Take, for example, our blog post on “10 Blog Metrics You Should be Using to Track Success.” One of the metrics to track success within this blog post is “Overall Blog Visits.” A full blog post can be written on why overall blog visits is an important metric to measure for success and the various methods you can use to increase the visits to your blog.
- Increase your guest-contributed content and include links back to your blog within those articles.
- Create a social campaign that incorporates more posts about certain blog posts to help drive more traffic.
- Search for relevant content online published by other brands and reach out to them to see if they’d include a link to one of your applicable blog posts, which will also help drive more traffic to your blog.
You can then take another point within the original blog post and apply the same method. You will be surprised how many ideas can spring forth from one blog post alone.
2. Change Up The Format
Blogging has become a mainstream of marketing, and once you have been doing it for quite a while, it is very easy to amass a collection. But keep in mind that not every member of your audience base likes to consume content the same way. While some prefer to read content, others enjoy videos or infographics and find that those formats are more engaging.
So, take a piece of content and consider turning it into a marketing webinar where you can do a deep dive into the topic and offer real-time tips and resources. Or, take a blog article that describes one of your offers, software, or processes and create a visual infographic.
3. Breathe Some Fresh Life Into It
The older your blog posts get, the more traffic they eventually accumulate. And while it’s great when a certain, older blog posts continue to get eyes on it, it should be noted that that’s all the more reason to ensure it’s still relevant.
Start by first reviewing your older blog posts that are still driving traffic. Do they include any statistics that need to be updated, or is the information dated? Maybe it talks about a part of your software or services that you no longer have or provide. These are simple fixes that will go along way with your audience and show them that you have lots of evergreen content that will always be valuable.
Also, try uploading colorful images, reformatting, and adding better or more examples. Don’t forget to add a line that informs readers when the post was updated, so they know how fresh it is.
4. Create an eBook
Writing a book from scratch is time-consuming and requires a lot of resources, time, and money. A lot of brands just don’t have the bandwidth for it. But, the good news is that you can easily use your blog posts and turn them into an eBook.
Just pull all your blog posts that cover a similar theme, like social media tips or ways to grow your agency. Bundle them into an offer that you either gate on your website or sell, which can create some passive income. Make sure to add an introduction, table of contents, and conclusion to round it out a little and make it easy to read and helpful as possible. Note your website and other relevant information in the book so your readers know where to find you to learn more about you.
5. Republish Your Blog Posts
This fact may surprise you, but did you know that you can republish your blog posts on other websites without getting penalized? Sites like Medium, Reddit, LinkedIn, and Social Media Today, just to name a few, will help you get your words in front of a broader audience without punishing you for the privilege.
Some sites will republish your content for you, but make sure you also have an outreach strategy in place so you can pitch your published content for syndication. Content syndication sites are a fantastic way to introduce yourself to a new audience that may not be familiar with your work.
6. Use Tidbits for Social Media
Your words of wisdom are just waiting to be recycled into posts on social media. As the hard work is already done, you just have to rework it to suit your current social media plans. All you need to do is select the choice information and post it to your Facebook or Twitter page. Don’t forget to add an image to ensure your text is eye-catching and memorable. Take your time to choose some suitable hashtags to accompany it.
Something that we do is take one of our blog posts, pull out a compelling tidbit or piece of data from it, and create an image highlighting that information. Once the image is created, we share it on social along with a link to the blog post for more information. This helps drive more traffic to that blog post, and it also creates a new way for our audience to consume that content.
7. Create Newsworthy Newsletters
Every competitive brand out there should be sending monthly newsletters to their prospects and clients. They help you stay top of mind with them and offer applicable, educational content. Also, they’re a great way to use your blog content.
Repurpose your blog content to breathe new life into your newsletters. Doing so also keeps your newsletters informative and engaging, and will give your audience a wonderful reason to stick around. Not all of your followers will have read all of your blog posts, so don’t be too concerned about overexposing them to similar content. In fact, you can even link to the relevant blog post in the newsletter, which will encourage them to read on for more information. A win-win for both you and them!
8. Create a List Post
Over time you will start to notice a pattern in the subject of your posts. And it probably won’t take you more than a couple of hours to group your best blog posts into relevant themes and use that information as the basis for a list post. Internal links have many advantages, and link posts, in particular, can be particularly informative for your readers. By directing your readers to your past work, you are catering to their interests and offering a relevant blogging experience.
Much like creating an eBook, you’re accumulating similar content and putting it all in one place. This helps drive specific needs and does so in a way that shows your audience you have a ton of relevant content on a specific subject.
Get the most out of your blog content, and don’t be afraid to reuse the valuable pieces when needed. The eight ways mentioned above are all great ways to get more longevity and use as much of your existing, valuable content as possible.
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