The holiday season is when retailers and eCommerce business owners look forward to their busiest times when customers shop for gifts for loved ones.
However, this year could be different for most online stores. With the current inflation rate and an unexpected decline in retail sales, the IMF is warning that colliding pressures are pushing toward recession. Due to such factors, consumers are re-evaluating their spending habits and rethinking harder about what they want versus what is necessary.
However, many consumers still plan to make themselves happy this holiday season with some shopping. The businesses that catch their attention will be the ones that have the most successful holiday period. So, to maximize sales for your eCommerce business this holiday season, take advantage of Amazon’s 2.4 billion average monthly traffic. Let us show you how.
Why Selling Via Amazon Marketplace Is A Good Idea
As an eCommerce owner, Amazon Marketplace is an excellent option if you want to make extra sales this holiday season. With over 310 million active customers worldwide and a nearly 40% share of the U.S. eCommerce market, there’s a good chance you’ll be able to reach your target market on Amazon, irrespective of the current economic outlook.
Also, 66% of all online shoppers start their product searches on Amazon. This makes it the right platform for you to get your products in front of potential buyers.
Cost-conscious consumers will be turning to eCommerce marketplaces like Amazon to cut down on shopping costs and logistics. Buyers will look to Amazon Prime to keep shipping costs down and purchase multiple products from the same seller to avoid paying multiple shipping fees, amongst others.
Selling via Amazon Marketplace also gives you access to all of the powerful tools that Amazon has to offer its sellers. This includes features like fulfillment by Amazon (FBA), which can help you save time and money on shipping and customer service. Plus, you’ll have access to valuable data about your customers and their shopping habits that you can use to improve your business.
Similarly, Amazon is expanding its email marketing features and capabilities for sellers on the platform. Sellers can now use Amazon Engagement Tailored Audiences to send promotional emails to recent, repeat, and high-spend customers. This gives you more control over how to market your products to your prospects and customers.
Email Marketing Tips for Amazon Marketplace Sellers
Email marketing is an important marketing channel for eCommerce businesses, and it should be a part of your strategies for improving your sales and growing your business as a seller on the Amazon Marketplace.
Below are ways to use email marketing to boost your eCommerce business on Amazon.
1. Use Email Marketing Software
Every eCommerce owner knows that email is vital for sales and growth. But what if you don’t have the time or resources to manage your email marketing campaigns? That’s where email marketing software like Benchmark Email can help.
Benchmark Email lets you showcase your top products using an easy drag & drop interface with eCommerce blocks made specifically for eCommerce business owners like you. There’s an array of eCommerce templates for designing promotional emails quickly and efficiently.
Take advantage of the automation features to send timely emails to your customers with the right messaging optimized to fit customer needs. This will have your prospects and customers heading to your store to make purchases.
By using Benchmark Email, you can easily create and send your customers newsletters, special offers, and other promotional materials. You can also stay in touch with existing customers and update them on new products or services. This, in turn, helps increase traffic to your Amazon store, so you can boost your sales.
2. Import Amazon Customers to Your Email List
As an Amazon seller, you likely have many customers you interact with regularly, but you may not have their contact information outside of Amazon. This can make it challenging to continue the relationship after they’ve made a purchase. One way to solve this problem is to import your Amazon customers into your email list.
Make sure to get permission from your marketplace customers before you start sending them regular emails. Once your buyers have indicated that they’d like to hear more from your brand, you can continue to reach out, nurture and engage with your customers, and send promotional emails at the right time, like the holiday season. You can inform them about new products as well as special deals and discounts.
3. Send Personalized Emails and Offers
Personalized emails and offers are great ways to encourage repeat sales from existing customers and convert prospects into customers. It helps to create a sense of loyalty and appreciation from your customers and encourages them to keep coming back to your store.
The primary personalization step is to use the customer’s name in the subject line or body of the email. You can take it further to include product recommendations from their purchase history or product preferences. Doing this shows that you value their business and want to give them the best possible experience.
In addition to personalized emails, you can also send special offers and discounts to your customers. When creating offers, consider what would be most valuable to your target customer base.
4. Carry Out A/B Tests
A/B testing is an excellent way to improve your bottom line and grow your business with email marketing. By testing out different elements of your eCommerce email campaigns, such as subject lines, copy, CTA, and structure, you can identify the strategies and campaigns that resonate with your customers and those that don’t.
Conducting regular A/B tests, analyzing results, and implementing your findings will improve your open and conversion rates. These will also improve the business revenue you generate from your store as an Amazon seller.
5. Use Email Drip Campaigns
An email drip campaign is an automated email series sent out over time to nurture leads and convert them into customers. They can be used to promote your product or service or simply keep in touch with your customer base.
Drip campaigns can be very effective in generating sales for your Amazon store. By sending a series of targeted emails, you can build relationships with potential customers and reach a wide audience. With your drip campaigns, you can provide valuable information about your products or services and include links to your Amazon listings.
Amazon is a large eCommerce platform with billions of monthly visits and millions of active users. While the economic crunch and rising inflation rates mean that many project lower sales this holiday season, you can take advantage of Amazon marketplace to put your eCommerce store in front of a wide audience of potential customers.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.