Now that you designed and drafted your email subscription landing page, the next step is figuring out how to drive traffic to that landing page. This is the easy part. We’ll start with the obvious place: your website.

You want a candy bar (long rectangular graphic) placed on your website either at the top or middle of your website and perhaps even the bottom after a reader has finished reading content. This should be a beautiful graphic that gets attention and stays within your brand scheme. If you’re a small start-up or budget-strapped enterprise solution, you can take a lean approach and use an inexpensive smartphone app like OVER to create a stunning custom graphic with an image of your choice and customizable text. It’s really key to make sure the graphic is eye-catching and not an amateur attempt or something that looks like it’s spam or advertising. If you’ve got

It’s really key to make sure the graphic is eye-catching and not an amateur attempt or something that looks like it’s spam or advertising. If you’ve got Call To Action graphics or vivid banners on your page in other places, then this is a graphic that should seamlessly blend with that styling. If you’re going to opt for placing that graphic in multiple places across the website, then here’s what I recommend. Keep on linked graphic leading to your landing page in a consistent place like at the bottom of the page after

If you’re going to opt for placing that graphic in multiple places across the website, then here’s what I recommend. Keep on linked graphic leading to your landing page in a consistent place like at the bottom of the page after the content is read. However, and especially if you website is not content heavy, you want to have a couple of alternating options at the top of the page. I choose top, middle, or bottom of a page because that’s where the reader’s eyes fall. The eyes rarely fall to the side, which is why website design has also evolved. You don’t see websites with a lot of buttons or graphics on the side anymore unless they’re advertising. Rather than the blogger type platforms, you’re seeing clear and clean pages with direct calls to action. Less is more so keep it clean with strategic graphics drawing your audience in and leading them to where you need them to be. I also recommend

I also recommend linking to the landing page on the website unless you’re running a click-bait campaign to see which strategy works best. The click-bait campaigns work best for retail, but if you’re more focused on audience and readership, then you want a visibly linked landing page that is every present much like a lighthouse; it is visible and calling attention. Other places to link to your custom designed landing page include your email signature. An email signature is prime real estate and often entirely forgotten by people. But make it interesting. If you can link to a graphic, use a graphic. However, not that not everyone is able to view the graphic, especially if they’re using outlook. And if you’re relying on just text, then do something more creating than “subscribe to newsletters.” Again, language like this is asking people to do something and no one wants to stop what they’re doing to essentially do you a favor. Instead, just like your landing page is designed to create FOMO, your hyperlinked text should also create some buzz that gets people clicking. Ask a question or make a statement – whatever you do, just make it interesting.

Other places to link to your custom designed landing page include your email signature. An email signature is prime real estate and often entirely forgotten by people. But make it interesting. If you can link to a graphic, use a graphic. However, not that not everyone is able to view the graphic, especially if they’re using outlook. And if you’re relying on just text, then do something more creating than “subscribe to newsletters.” Again, language like this is asking people to do something and no one wants to stop what they’re doing to essentially do you a favor. Instead, just like your landing page is designed to create FOMO, your hyperlinked text should also create some buzz that gets people clicking. Ask a question or make a statement – whatever you do, just make it interesting.

In addition to your website and email signature, have a link on all social media platforms. The idea is to maximize visibility so that you can get the highest number of people directed toward a landing page that not only sells your email campaigns but spotlights a competitive brand.