At its most basic level, email forwarding is a way for businesses to expand their audience reach by getting more eyeballs on their emails. By having people forward your emails, you can gain exposure with greater numbers of potential customers.
Also, a forwarded email provides you with more brand exposure, and if people like what they see, they’ll want to see more. They’ll likely subscribe to your email marketing, allowing you to grow your email list by doing basically nothing at all.
Let’s take a closer look and really break down sharing and forwarding emails. We’ll talk about why it’s important, as well as give you some real tools to get your emails out there.
Why You Want People to Share Your Emails
First of all, having your emails forwarded and shared helps build brand recognition since when someone shares an email from your business, it adds third-party credibility and trust to your message; it’s like having a friend recommend your product or service to another person.
This kind of advocacy from external sources can be hard to come by otherwise and can provide a valuable boost in terms of reputation building.
When people forward emails they have received from you, it indicates that the content resonated with them in some way: they found something in the message that resonated with them and wanted to share it.
This is an opportunity for you as a business to learn more about your customer base, as well as what kind of content they respond best to – data that you can use towards improving future email marketing campaigns.
Emails are not limited by geographical boundaries or time zones, meaning that if someone chooses to share your message, it can be seen around the world quickly and easily.
For example, if someone forwards one of your emails to just their family and friends alone, they could be putting your message in front of hundreds or even thousands of people with just one simple action. In other words, email forwarding can help get your content in front of the right people in a very short amount of time.
What it Means When Someone Shares Your Emails
When a person shares one of your emails, it’s like getting a pat on the shoulder. Here’s what it means for your brand when your emails get forwarded to others.
- It’s a sign that the content resonated with them. This means they found it valuable enough to send it to their network of contacts. It also indicates that you have created content that is engaging and relevant to your target audience.
- A forwarded email is a good indication that you are connecting with people in meaningful ways. It expands your reach exponentially since each person who receives the message has the potential to forward it further down their own chain of contacts. This can help grow and strengthen relationships with those contacts as well as give you exposure to new potential customers.
- It can help get your content in front of the right people. When someone forwards an email, they assume that their contacts have a certain level of interest in the topic and will therefore find value in it. This means that if your message is relevant and targeted to the right audience, it can be much more likely to be read than if you were just sending out random emails without any personalization.
- It reinforces your brand awareness since it introduces new people to what you are all about. It gives them a glimpse into the type of content you create and what makes it unique compared to other sources of information on similar topics.
- It indicates that it is valuable enough for them to pass along and gives you vital third-party credibility. This not only adds social proof that your message is worth reading but also validates the fact that you are an authority on the subject or topic at hand.
Using CTAs to Get Your Emails Shared and Forwarded
Ready to get your emails forwarded? Let’s look at some examples of CTAs (calls-to-action) to use that will encourage more forwards.
1. “Tell a Friend”
Asking your readers to share an email with their friends is an effective way to get more eyes on the content you’ve sent out. You can phrase it in a friendly yet straightforward manner – lead in with something like, “If you enjoyed this article, why not share it with a friend?” or “Know someone who’d benefit from this article? Don’t keep it to yourself!”
2. “Make Someone Smarter”
A lot of emails are filled with valuable information that could be used by others. Allowing your readers to forward the email to someone else makes them look good for providing useful knowledge and helps spread your message beyond just the original recipient. This type of CTA can have various lead-ins, such as “Forward this email to someone who needs a helping hand with XYZ” or “Make your friend’s day by sharing this helpful article.”
3. “Sharing is Caring”
When you ask your readers to share an email with others, it implies that you care about them and want them to benefit from the information provided by the email. Phrases like “Help other people learn what you know – share this email” or “Share the knowledge and help others out” imply that not only are you providing useful content but also that you believe in its value enough to spread it further.
4. “Forward to a Colleague”
Asking your readers to forward an email to a colleague could help spread the message even further. Phrases like “Spread the word – pass this on to someone you think needs it” can encourage your readers to share what they have learned with those who may need help in the same area. This type of CTA is especially useful if your email contains information that would be helpful for team collaboration or knowledge sharing.
5. “Spread the Love”
When sending content that is packed with helpful information, tips, or a step-by-step process for how to do something, you’ll want as many people to benefit from it as possible. Using a “spread the love” approach is a fun way to encourage others to provide those they care about with helpful content that will make their lives easier.
6. “Help Spread the Word”
Simple and to the point, this call to action can be used if you have some news to share, or if you’ve created a report that helps shed some light on industry trends or findings.
Use these CTAs to help encourage your email list to share your emails with more people. Doing so will increase your brand awareness, further your reach, and help you grow your email list and possibly your customers.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.