Jordie van Rijn
Most recent posts
Why and How To Re-Engage Your Email Leads
Marketing is a contest for people’s attention. And that’s a big challenge, as you’re up against a lot of noise. To be honest, noise is only how marketers describe all...
March 30, 2017
Internal Newsletters: The Underdog of Email Marketing
The internal newsletter: let’s be honest, do you think of this as an essential business tool? Or rather something that arrives every so often and is undertaken by someone, you’re...
July 27, 2015
Optimizing Email Marketing by Tracking Abandoned Coupons
With the large interest in daily deal sites like Groupon and LivingSocial, the email coupon is making a glorious return....
August 1, 2011
Localizing Your International Email Marketing Program
All email marketers face the same problems. While you want to be relevant to all your subscribers in an effort...
July 1, 2011
Is Your Email Marketing Segmentation Bringing in the Goods?
Segmentation is a popular tactic to take your email marketing to the next level. It can bring you more success,...
June 1, 2011
How to Keep Email Subscribers Longer than a Day
You have done a great job. One of the hardest parts of email marketing is building your list and you...
May 2, 2011
Things to Consider when Creating Your Email Calendar
With an email calendar, you can take a step back from ad hoc and last minute emailings and convert your...
April 1, 2011
How to Localize Your Email Marketing Message
If your email marketing is spread over multiple countries, it is best to respect the local differences - and that...
March 10, 2011
Email Marketing from Your International Kitchen
If you are going to deploy your email marketing messages on a global scale, the first issue that comes to...
February 22, 2011
