Did you know there was a staggering 19% increase in online holiday retail shopping in 2018? And that online shopping made up 13% of the total holiday sales? This percentage only continued to increase each year after. Understandably, no one imagined we would be battling an uncertain economy and recession in 2022.
Thus, as an eCommerce and small business owner, depending on your niche, it’s more important than ever to ensure that customers receive regular emails, promotional emails, and reminders of products they’ve seen or shown interest in.
Continue reading to learn about our Shopify Sync and how it can help increase your eCommerce sales during the holiday season.
Shopify Sync – Why You Need It
Shopify is the leading eCommerce platform trusted by businesses of all sizes. It is easy to use, has a wide range of features, and integrates with several email marketing platforms, including Benchmark Email.
Shopify Sync ensures that all your Shopify customers and newsletter subscribers are automatically added to your existing Benchmark email list or to a new list you specify. That way, you can be sure that you’re always reaching out to your entire customer base and not just those who happen to be on your email list at the time.
Not only will this make your email marketing more effective, especially in a season when consumers are becoming prudent with their spending, but it also saves you time and hassle. With Shopify Sync, there’s no need to manually export and import lists between your Benchmark Email and Shopify–it all happens automatically in the background.
Similarly, you can push subscriber and customer data from your Shopify store to your Benchmark Email account to improve your email campaigns and optimize your offers for success. With this information, you can send targeted email campaigns to boost sales this holiday season and increase customer loyalty.
Additionally, the Shopify Sync feature allows you to set up automated follow-up emails using Automation Pro–which can be super valuable in the case of abandoned carts, for automated product recommendations based on customer purchase history, or customized sign-up forms to catch new subscribers.
These automated eCommerce email campaigns can significantly increase sales and help you build long-term customer relationships.
Shopify Product Block – Personalized Product Recommendations From Benchmark Email
According to Statista, consumers from all generations desire personalized services from businesses. A conversion-focused study by Statista Research Department for eCommerce businesses in the US also found that conversion rates increased when consumers went through tailored shopping experiences.
What does this mean for you? To stand out and close more sales this holiday season, you need to take advantage of personalized marketing for your Shopify store. The Shopify Sync feature gives you access to Shopify Product Block in Benchmark Email’s drag-and-drop builder.
The Shopify Product Block is a great way to promote your shop’s products directly from Benchmark Email. With this handy tool, you can easily recommend products to your subscribers and customers and increase your eCommerce sales.
With all customers’ and subscribers’ data synced with your Benchmark Email account, you can segment your list and target each segment with product recommendations from your Shopify store that align with their interests, purchase history, or browsing history.
This is a great way to promote your products and boost sales, all while keeping your audience engaged.
The Best Holiday Promotions: How To Create Successful Promotional Emails
With so many businesses competing for attention during the holidays, how can you make sure your promotional emails stand out and get results?
Here are some tips for creating successful holiday promotional emails.
1. Keep it Personal
Whether you’re addressing your email to a specific customer or sending a general promotion to your email list, make sure your message feels personal. A generic, mass-produced email will likely get lost in the shuffle, but a personal message will resonate and stands a better chance of getting opened and clicked on.
2. Make it Relevant
This ties in with keeping it personal – ensure your promotional offer is relevant to your recipient. For example, if your customer is interested in women’s clothing, sending a holiday promotion for men’s clothing will not be very effective, will it? Relevance is key when it comes to getting results from your promotional emails.
3. Use Attractive and Festive Visuals
Email design matters. An email with nothing but text is likely to get ignored, so make sure your holiday promotional emails include some attractive visuals. Use high-quality images or videos that showcase your products in their best light, and make sure you size them properly for email (large enough to be seen clearly, but not so large that they slow down loading time).
4. Personalize Marketing
Beyond the message, personalize where possible in your promotional email. Personalized subject lines and content are more likely to get opened and read than generic ones. Use the data you have on your customers (e.g., their names, location, and purchase history) to create more targeted emails.
5. Get Creative With Your Subject Lines
Your subject line is what will determine whether your recipient reads your email or not. It needs to be interesting and eye-catching so that recipients will actually open the email. Test out different subject lines to see what performs best with your target audience.
6. Keep Your Message Short and Sweet
No one wants to read a long, drawn-out email – especially during the busy holiday season. Get straight to the point and highlight why your products or services would make great gifts.
7. Offer Incentives
Everyone loves a good deal, so make sure your holiday promotions include discounts or special offers. This will help increase conversion rates and encourage people to act on your emails. Create a sense of urgency with your chosen incentives for even better results.
8. Include a Call-to-Action (CTA)
Always include a CTA in your email so recipients know what they need to do next (e.g., click here to shop now). A well-designed CTA will help increase conversion rates and boost sales.
Benchmark Email’s Shopify Sync and Product Block put you one step ahead of your competitors. By syncing your Shopify Store with your Benchmark Email account, you can send targeted, personalized emails to customers based on their shopping behavior and capture new customer details automatically. This will greatly increase your reach and your chances of making sales this season.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.