2022 was another great year for email marketing. Last year, 40 billion people used email daily. What’s more, over 80% of companies utilize email marketing to gain and keep customers. 

With email marketing software being the second most used tool, it’s needless to say that email marketing has not only proven to be effective but it’s played a huge role in getting brands closer to their prospective clients and customers last year. 

However, with so many tools available to choose from, how can marketers be sure they’re picking a solution that is right for their needs? Let’s do an email marketing software comparison and look at some of the most popular email marketing software used last year. We’ll compare each platform by looking at costs, features, and ease of use. 

Let’s dive in!

7 Most Popular Email Marketing Software in 2022

1. Benchmark Email

Naturally, we have to include our own email marketing platform: Benchmark Email! It’s a comprehensive email marketing tool designed to provide users with what they need to create and manage successful email marketing campaigns. 

Is there a free plan?

Yes! Benchmark Email offers a Free plan that allows users to store 500 contacts and send up to 3,500 emails a month.

What are the other package options and prices?

• Lite: Starts at $9.99/month
• Pro: Starts at $15/month
• Enterprise: Custom pricing

What about email templates?

With Benchmark Email, you can easily create beautiful emails using templates and send them out to your contact lists. The wide selection of responsive email templates can be easily customized with our drag-and-drop editor. The platform also offers advanced features such as marketing automation, allowing you to simplify your entire email marketing process whilst increasing engagement from your subscriber base.

How can users grow their email list?

Benchmark Email provides several features to help users grow their email list, such as signup forms, social media integration, list segmentation, and a landing page creator. Benchmark Email’s Shopify Sync allows eCommerce users to sync their Shopify store so they can send emails to a wider network, including their Shopify customers. 

Why Benchmark?

The user-friendly platform makes it easy to create and manage campaigns, with comprehensive analytics to measure success. Additionally, the advanced marketing automation allows users to create automated processes such as welcome emails, reminder emails, and other personalized messaging. Benchmark Email offers list management, analytics and reporting, autoresponders, and A/B testing.

With Benchmark Email, maintaining healthy deliverability and sending reputation is easier than ever. Our Smart Sending feature removes inactive emails from sends so you can focus on engaged, interested subscribers. You can re-add these subscribers later for re-engagement campaigns.

Ever experience writer’s block? Benchmark Email’s AI-generated Smart Content, powered by OpenAI, the research firm behind ChatGPT, does the content creation for you. All you have to do is provide a prompt, and Smart Content provides you with fresh email copy to use in your outreach.

Who should choose Benchmark?

Benchmark Email is ideal for small businesses or enterprises looking to get started with email marketing. It offers an all-in-one email marketing solution with an extensive list of features and plans to fit any budget. The ease of use makes it the perfect solution for businesses that don’t have a large marketing team or the bandwidth to spend time learning new software. 

2. Sendinblue

Sendinblue is a cloud-based email platform that helps businesses keep in touch with their customers through marketing campaigns and allows companies to design automated customer journeys based on user activity.

Is there a free plan?

Sendinblue does indeed offer a free plan which includes up to 300 emails/day and unlimited contacts. 

What are the other package options and prices?

• Lite: Starts at $25/month
• Premium: Starts at $65/month
• Enterprise: Custom pricing 

What about email templates?

Sendinblue has a variety of email templates available to choose from, or users can design their own. There are also pre-made drag-and-drop content blocks so users can quickly create professional-looking messages without having any coding knowledge.

How can users grow their email list?

Sendinblue has several features designed to help users grow their email lists, including signup forms and integration with third-party website tools such as Facebook Lead Ads and Shopify. Users can easily import contacts from a CSV file or sync the list directly from another platform. Additionally, Sendinblue has an API that allows developers to integrate other apps with it for additional functionality.

Who should choose Sendinblue?

This platform is best suited for small-to-medium-sized businesses that want an all-in-one solution for managing their online communication needs with comprehensive marketing automation capabilities. 

3. Active Campaign

ActiveCampaign is an email marketing service with powerful tools such as segmentation, automation, A/B testing, contact scoring, and reporting, helping businesses to make the most out of their email campaigns. 

Is there a free plan?

No, but they offer a free trial.

What are the other package options and prices?

• Lite Plan: Starts at $29/month
• Plus Plan: Starts at $49/month
• Professional Plan: Starts at $149/month
• Enterprise: Custom pricing

What about email templates?

ActiveCampaign provides several email templates that users can customize with their own branding or content. It also offers users the ability to design emails completely from scratch using its drag-and-drop email editor.

How can users grow their email list?

ActiveCampaign also offers integrations with hundreds of third-party apps, such as Salesforce, Shopify, Zendesk, and more so customers can easily connect their other business systems with ActiveCampaign. They also offer landing pages and website forms.

Who should consider ActiveCampaign?

This platform is best suited for small to medium-sized businesses looking for an email marketing service with powerful automation capabilities with integration options.

4. Mailchimp

MailChimp is an email marketing service that enables users to send out and optimize their emails, manage subscriber lists, track performance metrics, and more. 

Is there a free plan?

Yes. MailChimp’s free plan includes features such as customizable templates, email automation, and reporting tools. 

What are the other package options and prices?

• Essentials Plan: Starts at $13/month
• Standard Plan: Starts at $20/month
• Premium Plan: Starts at $350/month 

What about email templates?

MailChimp provides hundreds of professionally designed email templates so users can create beautiful campaigns with ease. Additionally, they offer flexible design options like adding images or customizing colors and fonts, making it easy to create emails that match a brand’s look and feel. 

How can users grow their email list?

To grow email lists, MailChimp offers helpful features such as signup forms, landing pages, pop-ups, and integrations with social media platforms like Facebook and Twitter. 

Who should use MailChimp?

This platform is ideal for businesses of all sizes looking for an all-in-one email marketing solution at an affordable price point. 

5. Constant Contact

Constant Contact is an email marketing and automation service designed to help businesses of any size reach their customers and prospects with targeted, personalized campaigns. 

Is there a free plan?

No, but they offer a free trial.

What are the other package options and prices?

• Core Plan: Starts at $9.99/month
• Plus Plan: Starts at $45/month 

What about email templates?

Constant Contact offers tons of email templates and has a drag-and-drop email editor, all mobile-responsive.

How can users grow their email list?

You can create sign-up pages and landing forms to track subscribers on your website. Utilize Constant Contact’s Google Ads migration and social media tools to grow your list from your ad campaigns.

Who should use Constant Contact?

This platform has a range of powerful features that make it ideal for marketing teams that are looking to take their digital marketing efforts to the next level. They also offer lead gen and CRM packages at top dollar, which may be ideal for larger businesses and teams with larger marketing budgets. 

6. Campaign Monitor

Campaign Monitor is an email service with an intuitive drag-and-drop editor and comprehensive real-time analytics.

Is there a free plan?

No, but they offer a free trial.

What are the other package options and prices?

• Basic Plan: Starts at $9/month
• Unlimited Plan: Starts at $29/month
• Premier Plan: Starts at $149/month

What about email templates?

Campaign Monitor provides pre-designed email templates that users can customize with their own content and images. Additionally, they offer an extensive library of customizable HTML templates to create beautiful emails from scratch. 

How can users grow their email list?

The platform also features a number of tools to help users grow their email lists, including signup forms, integration with a range of third-party apps, and API access for creating custom solutions. 

Who should consider using this solution?

Campaign Monitor is a great choice for businesses of all sizes within the agency, retail, non-profit, and entertainment sectors looking for a scalable way to grow their email marketing over time. 

7. GetResponse

With GetResponse, you can easily build professional-looking emails, customize your subject lines and content to fit your brand identity, and segment contacts into target audiences for personalized messages. 

Is there a free plan?

Yes. The free plan for GetResponse allows 2,500 emails per month, as well as a single landing page. 

What are the other package options and prices?

• Email Marketing Plan: $13.24/month
• Marketing Automation Plan: $41.12/month
• eCommerce Marketing Plan: $82.94/month 

What about email templates?

GetResponse offers a wide selection of professionally-designed email templates along with an intuitive drag-and-drop editor, allowing you to easily create beautiful and effective emails. 

How can users grow their email list?

GetResponse includes tools for list building, such as signup forms, Facebook ads campaigns, and webinars.

Who should use GetResponse?

This is a great email marketing platform for small businesses, entrepreneurs, freelancers, and agencies. 

2022 was a record-breaking year for email marketing, and 2023 will follow suit. Make sure you’re choosing your email marketing software wisely, and if needed, use this guide for assistance. If you’d like to learn more about Benchmark Email and what our tool has to offer, sign up for a free plan today!