SEO is a technical endeavor, making it seem pretty intimidating, but it doesn’t have to be. It’s also often considered a long-term strategy, one that you don’t see results from immediately. However, there are simple steps you can take today (yes, today) that will allow you to see pretty astonishing results in less time than you’d think.
While most SEO strategies can take time to implement, there are some that can be done while you have a 15-minute break between tasks. A small effort today and another next Friday, for example, can help give you that nudge in the right direction. You no longer have to put off your SEO efforts because you simply don’t have the time to prioritize them.
Let’s talk specifics. Here are some quick SEO tips that will improve your search rankings and not require tons of time to implement.
Reshare Evergreen Content Via Your Newsletter
Next time you send out your email newsletter, share evergreen content from your site. It’s easy to dismiss older posts as less important, but if they have relevant information that your followers will care about, they’re definitely worth resharing.
Plus, that older content has existed longer, meaning it’s had more time to rank. The more time that people spend on your older articles, the higher your site will rank because it shows Google that you’re providing users with content they crave.
Check-In On Evergreen Content
Along with sharing evergreen posts, put a strategy in place to update older blog content on your site once or twice a year. While actually updating the content can take quite some time, you can at least see which content needs an update rather quickly if you use the right tools.
Run your evergreen content through an SEO editing tool, like ClickFlow, to see how well it ranks for its designated keyword. This test only takes seconds to generate results, and it provides you with a list of words or phrases to add that will help your content rank higher for the desired term. You can schedule the update at a later time, but at least you’ll know which articles need work and which are doing okay in just a few moments.
Another great idea is to check your older, evergreen content for any broken or dated links. Ebnu Sudarso from Milkwhale does this as often as possible, stating, “Removing broken links from your site is a quick and effective way to boost your SEO in 30 minutes or less. You can use several tools, such as Ahrefs, Google Webmaster, or Chrome extensions, such as Check My Links, to find broken links. If you have access to your site, removing a broken link should take you less than half an hour.”
Natasha Rei from Explainerd uses the same approach. She recommends having a link checker plugged into your website so you won’t have to run a test. However, give it some time before checking the results. “We check the result at least three months after fixing the broken link. Since live links need validation from the Google search engine, the link may not quickly appear back on the SERPs right after fixing the problem.”
Link to Authoritative Sites
If you’re a studious writer who researches and credits your sources using authoritative sites, Google will reward you. When you link out to a site that has a high rank on Google, it means that site is already vetted and approved as a quality source for content. By association, Google will take your site into account as a reputable source on the topic you’re covering.
Plus, there’s nothing wrong with being friendly with other sites that are in your industry creating content similar to yours. If anything, it builds community and trust with your followers. And, if you reach out to that site to let them know you’ve linked to them, they may help share it out to a wider audience.
So next time you sit down to write a new post, don’t be afraid to link out to sites that inspire you or provide important research for your posts. Who knows—maybe they will link back to you too, and both of you will benefit from the exchange.
Enhance Your Site with Multimedia Content
Is your site mostly filled with text-based content? One way to potentially rank higher in search results is to mix up the type of content you share on your site. For example, embed relevant videos into your blog posts or repurpose a blog post into a video.
Google search ranking takes into account how much time people spend on your site. Multimedia content like videos, podcasts, GIFs, or images, could increase the number of time users spend on your site consuming content.
If you break up your text-based content with multimedia, it can make your content easier to read and more engaging. People don’t always have time to skim an article, but they may take a few minutes to watch a video or listen to a podcast.
Check Duplicate Title Elements
Andre Oentoro from Breadnbeyond swears by this method.
“You can use Google Webmaster to see whether there are duplicate pages, keyword cannibalization, or bad title element structure. If there are any issues, you can write unique title elements, create redirects, or include another unique keyword. It doesn’t take 20 minutes for us to do this quick yet powerful strategy.”
Use this strategy twice a year to eliminate any duplicate content and other issues that could be killing your SEO rankings.
All-in-all, these SEO tips should take no longer than an hour to implement. Sit down, set a timer, and you’ll be surprised what you can get done in that short amount of time.
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