“Ok Google” is becoming a more common way for people all across the world to begin their internet experience. Digital voice assistants have mostly been employed for very simple activities in recent years, such as checking the weather, playing music, or turning on the lights. On the other hand, these capabilities are growing, and the business ramifications might be enormous.
Voice search is no longer limited to digital assistants as voice recognition technology improves. Voice search and other voice capabilities are also becoming more popular on mobile devices, in retail, and on smart TVs.
Conversational commerce is becoming more popular in a variety of ways. Instead of searching through various streaming sites manually for a specific show, Apple TV viewers may speak into their remote and obtain results from many apps at once. Voice search is also being used by retailers in their physical locations, allowing customers to instantly learn about product details and where they are in the store by speaking into an app.
What Is Voice Search?
Voice search is a type of advanced technology that employs voice-activated commands to conduct a search on a web browser, a phone, or any other application. It essentially consists of an open-domain short keyword query that may be used to find any material on the internet. Voice searches are carried out by Google Voice Search, Siri, and Alexa, among other voice assistants.
It is a form of a dialogue system that entails multiple rounds of interaction. You can even tell the system what you are looking for. This allows you to obtain more precise findings. In other words, search by speech uses an audio recognition system to accurately grasp what the speaker is saying.
How Will Voice Search Change the Future of eCommerce?
Digital shopping has advanced, thanks to voice search. It has acquired a lot of popularity in recent years since it saves time and effort.
As the competition for the future of search between the digital “giants” heats up, voice commerce is gaining traction as the next frontier of eCommerce, and eCommerce businesses must be aware of how to harness it for their stores. Because of the ubiquity and preference of voice search among internet users, eCommerce businesses must incorporate voice search optimization into their marketing strategies.
Voice commerce will become a common part of everyday life as individuals use the feature more frequently to investigate and create relationships with brands, even if consumers aren’t shopping through voice search. Voice commerce refers to a combination of technologies and systems that allow online shoppers to search for and buy things using their voice.
While digital voice assistants and their accompanying gadgets have advanced greatly in recent years, perspectives on the intrinsic value and current possibilities of voice commerce are varied. According to an Adobe survey, enabling customers to buy it is the top objective using voice search in eCommerce, followed by tracking orders and making repeat purchases.
What Do eCommerce Businesses Need to Know About Voice Search?
Optimize Site Speed
When it comes to creating an eCommerce website that is voice-search optimized, speed is crucial. According to a Google study from 2018, 53 percent of smartphone consumers abandon a site that takes more than three seconds to load. In addition, 47% of customers anticipate a website to load in under two seconds. So, how does this affect your site? Not only will you lose a lot of traffic, but you will also lose visibility.
Expect a Slight Distinction in Search Queries
While utilizing voice search, users tend to finish statements and phrases as if they were chatting with someone. So, how do you choose the right keywords for voice search SEO? To begin, conduct keyword research. Then look into how some of the keywords are used, as well as what keywords are currently trending on voice search. Instead of merely searching for “best burger,” try searching for “restaurants serving the finest burgers in Amsterdam.” You can also ask the topic in a different way, such as, “what is the best burger spot to visit this summer?”
Using trigger words is one of the simplest techniques to come up with relevant keywords (can, does, define, what, why, how, who, were, when).
Create a Mobile-Friendly eCommerce Site
According to several studies, mobile has hit a tipping point as a purchase medium. According to Google’s announcement, mobile searches surpassed desktop searches in 2015. However, traffic and sales are only the beginning.
According to Global Web Index, mobile is used for one out of every five voice requests. This clearly demonstrates how important it is to optimize your voice search for mobile to ensure the success of your website.
How eCommerce Businesses Can Take Advantage of Voice Search With Content and Keywords
Use Long-Tail Keywords
Voice searches are more conversational and lengthier than text searches. In order to gain more impressions, use keywords with longer tails. According to certain studies, successful voice search queries have longer tail SEO.
Include More Question Phrases
Humans are naturally curious. In fact, according to Google, the number of inquiries has increased by 61 percent year over year. Words like what, who, how, and when appear in these phrases.
Use A Semantic Strategy
Semantics is the study of how words and sentences convey meaning. When it comes to search engine results, the semantic strategy considers the context of the user’s inquiry rather than just the words themselves.
The idea is to make the user-search engine conversation feel more human-like. Search engines accomplish this by programming their algorithms to employ idea match and synonyms, among other things. Add more synonyms for keywords and phrases to your terminology to cover all legitimate methods of asking a question.
Obtaining a “Zero” Ranking On Google
How can you acquire a Google ranking of “zero?” The answer is simple: you simply need to outperform the number one entry. When it comes to voice search, getting to the top of Google’s results page is critical, since it’s the response users will hear.
The most important thing for you to concentrate on is responding to questions. Use a short introduction of 40-50 words and tables, numbered lists, or bullet points where possible to optimize your content for position zero. This strategy will enhance the likelihood of achieving zero.
Customers’ preference for online shopping is here to stay, as seen by the continued rise of the eCommerce industry. While customers like browsing their options on the internet and purchasing what they require without having to go to a store, the emergence of voice search has completely changed the shopping experience.
Voice commerce revenues are expected to reach $40 billion by 2022, according to reports. This graphic demonstrates how voice search will alter the future of eCommerce and open doors for online merchants. As a result, businesses must actively seek out voice search optimization in order to improve their rankings and expand their digital footprint.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.