February is Black History Month. It’s a time for celebration and for reminding ourselves of how far we’ve come and how much further we have to go.

Make sure you use this time to connect with your subscribers and show them how much you support Black communities and racial justice and certain actions you’re taking to ensure diversity and inclusion is at the forefront of your company.

Each year, Black History Month takes on a theme. You can use these themes to focus your message and create truly resonating email content. Here are some themes from years past:

2014: Civil Rights in America

2015: A Century of Black Life, History, and Culture

2016: Hallowed Grounds: Sites of African American Memories

2017: Crisis in Black Education

2018: African Americans in Time of War

When creating your email campaigns, focus on what this time of year means. Feature Black creators, influencers, and industry leaders. Share Black stories and institutions that can help your network get involved and show support for the community. Use email templates to get creative and build a message you’re proud to share.

Most importantly, celebrate Black businesses, institutions, and individuals every month of the year. Happy Black History Month!