February is Black History Month. It’s a time designated for celebration and to remind ourselves of how far we’ve come and how much further we have to go.
Make sure you use this time to connect with your subscribers and show them how much you support Black communities and racial justice and certain actions you’re taking to ensure diversity and inclusion is at the forefront of your company.
Each year, Black History Month takes on a theme. You can use these themes to focus your message and create email content that truly resonates. Here are some themes from years past:
2014: Civil Rights in America
2015: A Century of Black Life, History, and Culture
2016: Hallowed Grounds: Sites of African American Memories
2017: Crisis in Black Education
2018: African Americans in Time of War
When putting together your email campaigns, make sure you focus on what this time of year really means. Feature Black creators, influencers, and industry leaders. Share Black stories and institutions that can help your network get involved and show support for the community. Use email templates that allow you to get creative and build a message that you’re proud to share.
Most importantly, make sure you celebrate Black businesses, institutions, and individuals every month of the year. Happy Black History Month!
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