You know how it goes – the bigger your subscriber list is, the better your email marketing campaign will turn out to be.
However, with a less than stellar email list, your email marketing campaign is never going to skyrocket, even if it has huge potential.
So, it always comes down to it – Where do you begin?
And that’s the question that everyone cares about, because hey… all of us know that we have to work on our email marketing list but not a lot of us are aware of how to do it.
Thus, today we are about to make this daunting task extremely smooth and easy by using a few quick email marketing automation tips.
Ah! Now the real talk has started – email marketing automation. With the word “automation” attached, it’s a given that things are about to get interesting, not to say easier than ever.
So, let’s begin!
But, before we move further, let’s understand a bit what email marketing automation.
So, What is Email Marketing Automation?
Email marketing automation grows your email list and channels your email marketing process in the right direction. But you might think that it is what your regular email marketing strategies do. However, as opposed to the archaic email marketing, the automated email marketing process creates automatic email workflows that get sent with even a single trigger.
Say, for example, imagine someone fills a form on your website or someone subscribes to your newsletter. The chances are that if the person gets instant engagement, he or she is likely to feel more inclined towards your brand. Now, if someone subscribes or submit their details on your website for whatever reason – they will immediately get a welcome email which can show them how to get started or what your blog routine is and more.
And that’s the reason why everyone is so enamored with email marketing automation and the wonders it can do to one’s email marketing campaigns.
Let’s have a look and see how you can grow your subscriber list using email marketing automation
1. Create a Plan Beforehand
Before diving head deep into the whole process, the best way to go about it, or anything for that matter is by creating a plan.
So, always before taking things forward with your email marketing automation campaign, you have to have a blueprint ready. Eventually, the success of your automated campaign will rely on how ready you are and the fact that you have everything in place. Plus, you will need to figure out the data and some personal information regarding your target audience as well to create a personalized message.
Have a look at how you can shape up your initial automated email marketing campaign:
- Send out automatic emails after an opt-in sign-up.
- Confirmation message after your website visitor registers on your website.
- Send re-engagement emails when you feel like you have almost lost the audience.
- Subscription renewal reminders with one-month remaining
You have to keep track of these four simple automated messages, then you will be well on your way of making your automated marketing campaign a success.
2. Identify and Target Profitable and Productive Leads
One cannot refute that automating your email marketing process takes a considerable amount of chunk out of your marketing budget.
There are two ways to start your email marketing automated campaign. First is to just go about it mindlessly without any research whatsoever. This will save a lot of your time, right?
It will end up affecting you negatively in the long run because you will be wasting many of your resources without any positive results. However, if you choose a different path, a path that seems a bit difficult initially but makes things easier for you in the long run. That is, by identifying your most profitable and productive leads.
For one, you can start by segmenting your list so that you are only sending emails to your productive visitors. If you don’t want to waste your time and resources on chasing unqualified leads, then segmentation is the key.
So, start by segmenting who should you send an automated email asking for a subscription. A pretty common way of segmenting is based upon lead demographics, interests, behaviors and lead source.
Apart from your own ideal customer profile or buyer’s persona and other demographics, you could consider these factors to segment your prospects:
- Is the prospect a former client?
- How can you help the prospect?
- What is the past record of the prospect?
- Is the client a total stranger?
This was one way to segment people before sending out emails asking them to subscribe to your newsletter or any other thing that you require.
These were some basic questions that apply to each and every one of your prospect.
Now, have a look at these specific questions that might help you segment your most qualified leads:
- What is the problem that the prospect is struggling with?
- What profit can you accrue from the prospect?
- The number of employees the company has.
- The revenue that the company generates.
Just follow these basic questions and note down everything and finally segment your list accordingly.
3. Social Sharing
Not many B2B brands understand the importance of being visible on social media platforms. Many enterprises feel that social media sharing or simply being present on social media is for B2C enterprises. However, on the contrary, using social sharing buttons in your email messages encourages your audience to share your content on their network, hence growing your visibility and eventually your subscriber list.
In fact, Facebook has with the recent API update. You can also post your newsletter directly to your fan page. It is actually a great way to give non-subscribers a glimpse into what they could be receiving, which might compel them into becoming your permanent subscriber.
4. Introduce Exit Pop-Ups
Sometimes, all you need is one last chance to change your prospect’s minds.
And that’s where exit pop-ups come into play. Don’t mistake these pop-ups with those annoying pop-up ads that everyone hates.
They are a lot less annoying because, for one, they don’t open up a new tab or a window. Secondly, they are genuine and fun, juxtaposed to the click-bait ones.
Using automation, these pop-ups sense the time when the visitor is about to take an exit, and immediately they see this pop-up asking them to consider subscribing one last time. You can further make your prospects’ decision easier by giving out coupon, ebook, or discounts in exchange of an email subscription.
5. Carry Out Automated Surveys
Here’s the deal – customers want to be heard. But it is difficult for an enterprise also to engage with all their prospects on a one-to-one basis.
In this case, you can take solace with surveying your prospects. It is best if you attach an automatic pop-up survey that engages the prospect at the last moment that they are just about to leave. You can gain subscribers by requiring an email address to fill out the survey, but surveys also give you the opportunity to learn more about existing subscribers.
In fact, a lot of people will be flattered with this personal attention. And if not that, they will at least find it engaging and a fun way of giving out some information. Apart from growing your subscriber list, these surveys help you get a better insight into what your prospective customers want and what type of content they want to receive.
6. Analyze Your Email Marketing Automation Results
After you have taken all the major steps in order to make your email marketing campaign a success, now is the time to analyze the results.
Is your email marketing automation turning out to be a failure? Or is it helping you acquire hundreds and hundreds of new subscribers?
How would you know unless you analyze your campaign? After all, you can’t solve a problem unless you know whether there’s anything to be solved in the first place.
Apart from this, you have to keep track of what automated email marketing techniques are working the best for you. Is it the exit pop-ups? Or the survey form? Or anything else that you have been using to grow your email subscriber list.
All these points clearly point out how email marketing automation can grow your email subscribers very swiftly and easily. If these were not enough, give this a read.
Why Should You Adopt Email Marketing Automation?
It’s basic human instinct to be inclined more towards a brand or an enterprise that showers you with some extra personal attention. And that’s where social media marketing, email marketing, together with automation bridges the gap.
- Automation of Email marketing helps the companies deliver the right message to their audience at the right time.
- With automated emails, you can have a better engagement with your audience and prospects.
- Get better insights into the needs of your audience.
- Higher levels of brand recognition.
Are you ready for a smarter way to engage with your customers?
Benchmark helps you do email marketing the practical way. Create an ongoing relationship with your subscribers that leads to increased sales and happier customers.