Denise Keller
Most recent posts
The Daily Lean Convene
When we decided to really commit to becoming LEAN at Benchmark, we knew we would have an extra challenge since our team is spread throughout the world. Could we realistically...
May 9, 2017
How Your Brand Can Emulate Hyundai’s Incredible Turnaround
The Hyundai Pony was Korea’s first mass-produced car and went on to be a bestseller around the world, including Canada where it was the country’s largest-selling car in the ‘80s....
April 13, 2012
More Branding Tips: How the Pieces Add to the Big Picture
Your product, service or company doesn’t necessarily have to be unique, but your brand should be. It is your brand...
March 23, 2012
A Brief Introduction to Business Branding
A brand is much more than the name of a company or product. It’s about who you are and how...
March 8, 2012
Workplace Optimization: Great Lessons for Business Managers
Whether the team operates in a virtual environment where everyone works from home or a traditional office setting, being able...
February 14, 2012
How a Small Business Can Improve Its Word of Mouth Advertising
Luckily, for the small business, there are numerous marketing tactics to lean on in today’s digital world. However, word of...
February 9, 2012
Being a Better Business Leader: Eliminating Egoism & Bad Habits
Whether a company experiences success or failure is largely dependent on its leadership. Throughout history, we have witnessed some of...
January 25, 2012
This Season, Remember Benchmark’s Free PTA & Kids Programs
Today’s sluggish economy is showing no mercy nor favoritism as it has taken a toll on individuals and organizations alike....
December 29, 2011
Why Verizon’s Ad Campaign Is Being Targeted by Congress
Congressmen Ed Markey and Joe Barton, co-chairs of the House Privacy Caucus, are showing no favoritism when it comes to...
October 31, 2011
