Denise Keller
Most recent posts
The Daily Lean Convene
When we decided to really commit to becoming LEAN at Benchmark, we knew we would have an extra challenge since our team is spread throughout the world. Could we realistically...
May 9, 2017
More Branding Tips: How the Pieces Add to the Big Picture
Your product, service or company doesn’t necessarily have to be unique, but your brand should be. It is your brand that separates your business from the crowd and allows it...
March 23, 2012
A Brief Introduction to Business Branding
A brand is much more than the name of a company or product. It’s about who you are and how...
March 8, 2012
Workplace Optimization: Great Lessons for Business Managers
Whether the team operates in a virtual environment where everyone works from home or a traditional office setting, being able...
February 14, 2012
How a Small Business Can Improve Its Word of Mouth Advertising
Luckily, for the small business, there are numerous marketing tactics to lean on in today’s digital world. However, word of...
February 9, 2012
Being a Better Business Leader: Eliminating Egoism & Bad Habits
Whether a company experiences success or failure is largely dependent on its leadership. Throughout history, we have witnessed some of...
January 25, 2012
Why Verizon’s Ad Campaign Is Being Targeted by Congress
Congressmen Ed Markey and Joe Barton, co-chairs of the House Privacy Caucus, are showing no favoritism when it comes to...
October 31, 2011
Compare Groupon’s Latest Privacy Inquiry with Email Best Practices
Many observers are watching Groupon with hawk eyes as the daily deals player continues to grow. Among them is the...
September 9, 2011
Businesses Using Daily Deals to Break into Mobile Marketing
Once again, mobile marketing made the top of many lists highlighting the trends to watch for in 2011. The evolution...
August 31, 2011
