Mass email is a mass marketing method that produces very significant results

When it comes to mass emails and mass mailer, there is no real difference between the two terms. They both mean bulk sending of promotional emails to your customers and contacts. At times, people mistake mass emails for spam. However, the difference between the two is that spam is unsolicited, whereas mass emails are permission based. Mass email marketing has some very profound advantages over all other forms of marketing.

Boost website traffic

One of the many challenges you may face as an online marketer is the ability to attract people to your website. Organizations even employ search engine optimization (SEO) techniques to improve their rankings on search engines. However, increased traffic does not mean improved sales or profits. This is where mass email marketing comes into play. You should supply your current and potential customers with quality content through newsletters. If you can do that on a consistent basis, you can expect a high inflow of traffic and more conversions.

To help you design great email campaigns, you can employ the services of a professional email marketing company like Benchmark Email. They offer you a range of professional looking templates for your mass emails. You can customize these templates to suit your requirements with their powerful WYSIWYG (What You See Is What You Get) Editor. You can also decide the date and time at which your emails will be sent to your subscribers.

Track campaign progress

With other forms of promotion, you may find it almost impossible to keep track of your campaigns. For instance, you may never know how many people are responding to your ads in the newspaper, on television or on the radio. Unlike advertising on other media, email campaign marketing gives you incomparable data and analytics so you know exactly what your return on investment (ROI) is. For instance, you can find out how many emails made it past the spam filters, how many people actually opened your emails, how many people clicked on the links you provided and how many deleted your mail without opening it.

Increased customer loyalty

Email campaigns are highly useful if you seek to gain the loyalty of your customers. When you send customers useful information, they begin to respect your ideas and opinions. With time, they will look forward to hearing your take on the latest developments in your field. They may also recommend your newsletters to their colleagues, family members, friends and business associates and ask them to subscribe to your emails.

On the whole, there’s a lot that you stand to gain from mass email marketing. These email campaigns may take some time to yield results. However, if carried out correctly, you are sure to receive rich dividends for your patience and effort.

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by Benchmark Team