Jennifer Perez
Most recent posts
Three Things We Learned From the Digital Nomads
When we had Nate and Jeremy Ginsburg on Heart of Business, the pair was living in Saigon enjoying the food, social life and culture of Vietnam. But by the time...
April 9, 2014
Practices, Planning & Pumas: 5 Reasons Why SEO Guru Rand Fishkin Was a Must-Have Guest
When SEO giant and Moz founder Rand Fishkin said yes to our podcast, we couldn’t wait to come up with questions. Within a few days, we had a monster list...
January 6, 2014
Beyond Benchmark: October Email Marketing Tips
How can you leverage treasure hunts for more sales? What\'s the best way to market your online goods to young...
November 14, 2011
Email Newsletter Awards: Best Post-Event Email
Have you ever held an important event and ended up with no-shows? As a business, what do you do next?...
September 16, 2011
Benchmark Email Newsletter Awards: Most Inviting Email
If you had to catalog every doll, wedding or antique show taking place each Saturday in a major American city,...
June 20, 2011
Email Newsletter Awards: Best Fashion Newsletter
First and foremost, we don\'t speak Greek, unless you count ordering homemade moussaka at the local taverna. But one thing...
April 20, 2011
Creating Dynamic Drip Campaigns
Autoresponders are also known as \"drip\" campaigns. Why? Because once a customer enters their info into a List Builder/sign up...
April 4, 2011
Email Newsletter Awards: Best Contest Promotion
Here at Benchmark, we love contests like we love chocolate ice cream late at night. If a contest is promoted...
March 16, 2011
Creating an Email Marketing Plan – Design and Content
Some say email marketing is a lot like getting free tickets to a movie. Your subject line convinces people to...
February 11, 2011
