Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. Unfortunately, though, only 8% report any significant improvement in email marketing strategies.

The problem? Well, we can attribute the dismal performance to a number of reasons. Still, in most cases, it boils down to the basics — poorly planned email campaigns, bad sending habits, and unreliable email marketing tools. 

If your emails aren’t getting to the subscriber inbox, the open rates are on a downhill trend, and engagement has dropped, fret not. Benchmark Email has you covered, and in this article, we’ll tell you why you need it to get your email campaigns off and running using our software.

1. It’s Free

Benchmark Email is the perfect tool for small businesses or freelance marketers that are just getting started. To begin with, the generous free plan gives you the features you need to grow and develop. 

Unlike other email tools that limit the number of subscribers you can manage on a free plan, Benchmark Email lets you have unlimited contacts. You can send 250 emails per month, and that’s not all. Other benefits include:

Another perk? Benchmark Email is built to scale with your business. In case you outgrow the free plan, you can upgrade to a premium plan to unlock more automation options and remove all usage limits. 

2. Easy to Use

The Benchmark Email interface isn’t only well-designed but also super easy to use. You won’t fumble around looking for key features. Everything is organized on a left menu to make it easy to navigate between managing lists, campaigns, and sharing reports. 

Even better, creating an email is a cinch. You can choose the drag-and-drop, code, or plain-text editor. Creating an email with the drag-and-drop editor is an easy two steps – select the email layout and then customize it to suit your preferences. There are multiple options to adjust the fonts, colors, images, and call to action button to be precisely what you want. 

3. Feature-Rich

If you opt for the premium plans, you get a first-hand feel of our feature-rich email software. Benchmark offers a comprehensive set of features to remove the hurdles from your email marketing journey. Some of the notable features include: 

  • Pre-built email templates. Don’t know where to start? You can use the responsive templates as a springboard for ideas and inspire your full creative power.  
  • Marketing automation. Options include sending a series of automated emails, advanced segmentation, prebuilt customer journeys, and behavior-based automation. 
  • Landing pages and sign-up forms. Ignite your lead generation efforts by capturing key information of site visitors and growing your email list.
  • Reporting options to monitor and tweak your campaigns accordingly. There are many options to get insights into your campaigns and subscribers, including click heatmaps, open-by-hour, live engagement, A/B tests, opens-by-device reports, and Google Analytics tracking.  
  • Contact management. Easily import contacts from a file, email clients, CRM tools, appointment scheduling tools, and social media. 

4. 24/7 Support

When you hit a snag using Benchmark Email, support is always within reach. The good thing is that email and live chat is available 24/7 to both free and paid accounts. 

Live chat remains the best support option because human agents respond to queries in a flash. But that doesn’t mean email isn’t effective. When you contact Benchmark via email, a ticket for your question is created and responded to as quickly as possible. 

Plus, you need not worry about the language barrier. Benchmark Email offers support in nine languages: English (primary), German, Spanish, French, Italian, Japanese, Portuguese, and Chinese. 

5. Fast Implementation

Lastly, setting up Benchmark Email is fast and easy. Everything from the sign-up to importing contacts is a cinch. There are walkthrough videos for each implementation step which go a long way in expediting the process.

Get Benchmark Email Today

We’ve barely scratched the surface; there are many more benefits to discover with Benchmark Email. Whether you’re a beginner or are looking to replace your current email software, Benchmark Email is the perfect tool. 

As we mentioned earlier, we offer a free plan to help small businesses and freelance marketers get started with email marketing. The free plan is a nice way to learn the ropes and hone email marketing skills as you grow your business. 

What are you waiting for? Sign up today and begin your journey with a tool that will scale with your business. 

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by Benchmark Team