An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers.
With a team like this, you’re giving your business the best chance of creating email marketing campaigns that will achieve the desired results. If you don’t have the internal resources to build an email marketing team, other job positions can contribute to your email marketing activities and success.
In this post, we will look at the different job functions within an email marketing team and examine how they tie into your business’s marketing goals.
Job Positions Within Your Email Marketing Team
Below are a variety of marketing job positions that you can consider as you build your email marketing team:
Email Marketing Manager
The email marketing manager is responsible for planning, executing, and measuring email marketing campaigns. This role requires a strategic thinker who can see the big picture and has keen attention to detail.
As an email marketing manager, you must be able to develop creative campaigns that engage the customer and achieve the desired results. This position also works closely with other marketing team members to ensure that all email campaigns align with the overall business’s marketing strategy.
An email marketing manager earns an average annual salary of $86,000.
Content Marketing Manager
The content marketing manager role is a critical one in any organization. Content marketing managers are tasked with planning, creating, and executing a content marketing strategy. They work closely with other marketing team members to ensure that all content is on-brand, aligns with the company’s marketing goals, and is optimized for SEO so it can increase website traffic.
Beyond your overall marketing, content managers ensure that you have great content to fuel your email marketing. Without great content, your email campaigns would lack helpful resources that cater to the specific needs of your subscribers. High-quality content ensures that your email list always has something fresh and engaging to read and that your email drip campaigns are personalized to each segment of your list.
A content marketing manager gets an average annual salary of approximately $74,000.
Sales Rep/Inside Sales Rep
Sales representatives are the face of your business and play vital roles in its success. They are responsible for generating new leads, managing customer relationships, and closing sales. The inside sales rep is responsible for generating new leads through outbound calls, sales emails, and other marketing initiatives.
Once a lead is generated, it is then the sales representative’s job to qualify the lead, cultivate the relationship, and close the sale. The ideal sales rep will have excellent communication skills and the ability to build rapport with prospects quickly. They should be self-motivated and driven to meet quotas and have experience in customer service.
Sales reps should work closely with your email marketing manager and content marketing manager. Since they know about your prospects from previous interactions, they are well-placed to provide feedback to the marketing team about the kinds of campaigns that are generating the strongest leads and what needs their prospective clients have.
Digital marketers are responsible for planning and executing marketing campaigns that promote your business’s products or services online. Duties include conducting market research, managing budgets, crafting creative content, and measuring the results of marketing campaigns.
Digital marketers have a strong understanding of marketing principles and strategies that cover various marketing channels, including email marketing. They can contribute to developing email content and then measure and analyze your email campaigns’ results in order to optimize future email marketing activities.
Digital marketers generally earn around $71,000 annually.
The CRM Manager is responsible for overseeing the daily operations of the customer relationship management (CRM) system. They work closely with the sales, marketing, and customer service teams to ensure that the CRM system is used effectively and efficiently.
The CRM Manager must be able to effectively use data to understand customer behavior and needs, create targeted marketing campaigns and work closely with other marketing team members to develop strategies that will improve customer retention and grow the customer base.
With access to data that showcases customer behavior and needs, the CRM manager can contribute to developing email campaigns targeted towards different segments of the target audience, unifying email marketing with other marketing and customer-focused activities, and keeping track of prospects within the funnel.
On average, CRM managers earn $110,000 annually. Entry-level CRM managers make $82,000 annually, while experienced CRM managers can expect to make up to $150,000.
Email Marketing Software: Your Cost-Effective Team Member
Hiring new team members and expanding your team can get expensive. Email marketing software, however, is a cost-effective solution for businesses of all sizes. It offers several advantages over traditional email marketing methods, including tracking results, automating tasks, and scaling campaigns.
Using a tool like Benchmark Email makes automating your email marketing campaigns super easy. You can set up your campaigns in advance and let the software handle the execution of the campaigns for you. Your emails and campaigns are triggered based on engagement, making them personalized and efficient, saving you time, money, and allowing you to focus on other aspects of your business.
With an email marketing software solution, you can send highly personalized emails to customers and prospects at a fraction of the cost of hiring an additional member of a full-time email marketing team. You can integrate your email marketing software with your CRM to get all the information about your prospects’ behavior and needs and use it to improve your email strategy.
In addition, email marketing software provides detailed insights into the performance of each campaign, making it easy to identify which strategies are working and which need to be tweaked. You can adjust your strategy as needed without putting in tons of time with manual reporting and configuration.
It’s important to have people within your business who are focused on email marketing, but with the right tools, you might find that you can conduct successful campaigns without a large team dedicated to email marketing and other kinds of marketing activities. Rather than the cost of having a whole email marketing team, you could cut back on your business expenses by providing email marketing software to your marketing personnel, making it easier for a smaller marketing team to achieve great results.
If you’re looking for a simple solution that won’t break the bank, sign up for Benchmark Email’s free plan today!
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