Dorothy Le
Most recent posts
Honest Slogans
There are way too many times when I watch a commercial end with a snazzy slogan and I just want to point my finger at the TV screen and shout,...
March 19, 2014
Office Survival: The Customer Is Always Right
Isn’t that something that we always tell ourselves through gritted teeth each time a customer is being especially demanding or difficult? As an employee, it is our job to make...
March 17, 2014
Marketing Mania: Taco Bell Buys The Liberty Bell
Nothing pairs better with one of America’s beloved national treasures, the Liberty Bell, than some 99 cents crunchy tacos, right?...
March 14, 2014
Marketing Mania: Balloon Boy
It’s a bird! It’s a plane! No, it’s another inflated-publicity-stunt-to-gain-notoriety-and-a-reality-show! Who can forget the Balloon Boy hoax in 2009, where...
February 21, 2014
Marketing Mania: Smoking Kid
Deemed as the best anti-smoking ad ever created, the Thai Health Promotion Foundation released a new PSA, called “Smoking Kid,”...
February 14, 2014
Marketing Mania: Marilyn Monroe
Marketing is not just a business tactic. It’s a lifestyle. Time and time again, we have witnessed people go to...
January 15, 2014
Disney Marketing: Gender Appeal
It wasn’t until I was about 7 years old did I realize that Disney was not created just for girls,...
December 30, 2013
Disney Marketing: Social Media
What are the two best things in this world? Disney and social media. Disney because …well, who doesn’t love Disney?!...
December 26, 2013
Disney Marketing: High School Musical
I was a junior in high school when the first High School Musical premiered on the Disney Channel in 2006 … and...
December 13, 2013
