Most recent posts
Emailology: Sunlight
Let’s all go back to our 5th grade science class where we learned about the process of photosynthesis. Now, don’t get me wrong … I know you know how the...
December 3, 2013
Emailology: The Water
When I was 9 years old, my parents bought me a packet of small Poppy seeds from Home Depot for under 3 bucks and I was thrilled to grow my...
November 14, 2013
Emailology: The Soil – Part 2
The biggest mystery in the world of planting is: how deep into the soil should you plant your seed. Here...
November 12, 2013
Celebrity Marketing Lessons
Does anyone remember who Paris Hilton is? Okay, two people? Cool, it’s not just me then. Well, Ms. Hilton attended...
November 11, 2013
Emailology: The Soil
Now that you have a seed in your hands that contains your company’s branding and voice, it needs a home...
October 31, 2013
Pretty Little Liars: Pretty Great Marketing
This last week of October is very, very important to me. Why? Pretty Little Liars is back on the air for its...
October 30, 2013
Emailology: The Seed
Now, what is the next step after you have an established brand and voice for your company? Appeal to the...
October 29, 2013
What Breaking Bad Can Teach Us About Charitable Marketing
SPOILER ALERT: Walter White’s death on the season finale of Breaking Badbroke hearts and shed tears for the 10.3 million that...
October 28, 2013
Infomercial Tricks for Trade Shows
I have been to my fair share of trade shows in the past. There were some booths were super impressive,...
September 24, 2013