Most recent posts
Canadian Anti-Spam Law (CASL) to Take Effect July 2014
If you don’t keep up with the email industry news, I can’t blame you. It’s pretty boring stuff most days. However, I am happy to say that there has been...
December 4, 2013
If I Were … A Retail Store
By popular demand, over the next few weeks, “The Weekly Engagement” will be focusing on how I would use email marketing if I were a ________. While the basic platform of best...
December 3, 2013
The Ever-Raising (Inbox) Bar
If you have read any of my previous blogs, you will know that I have mentioned that ISPs and ESPs...
November 26, 2013
When Is It Okay To Use Single Opt-In?
Let’s face it. If you don’t have a confirmed opt-in list, you are much more likely to hit spam traps,...
November 12, 2013
Top 5 Common Mistakes of Small Business Email Marketing
I’m not sure if “Marketing Critic” is a unique title. While I am very critical of all marketing efforts that...
November 5, 2013
The Weekly Engagement: Organization Matters
One of my earliest memories is of my younger years, laid out on my bedroom floor searching through piles of...
October 29, 2013
A Few Words on the DDOS Attacks on Spamhaus
It\'s not exactly breaking news that Spamhaus is being hit with a DDOS attack. In truth, they are often hit...
April 2, 2013
Online Dating: Dirty Marketing Tactics
One of the side effects of working as a marketing professional is that instead of being affected by marketing, you...
March 21, 2013
Raising the Bar of Best Email Marketing Practices
ISPs and ESPs have been making it harder and harder to get into the inbox for email marketers. This isn’t...
February 26, 2013