Most recent posts
Why Do My Emails Land in the Spam Folder?
It’s rare that a day goes by without this question being asked of me. In many ways, this question alone is the very reason for my position here at Benchmark...
February 15, 2013
Will MSN’s War on Graymail Affect Email Marketers?
Graymail is probably a word that you haven’t heard of before, and that’s probably because until only a short time ago it really wasn’t a word at all. MSN recently...
December 12, 2012
ReturnPath Crowns Email Marketing the ROI King
I am always fascinated by how far technology has brought us. It seems like only a few days ago that...
December 10, 2012
The Down Low on the DKIM Vulnerability
Recently, you may have heard of Zachary Harris and his hack into Googleʼs email encryption service. He did so by...
December 6, 2012