1) Is It a Sending or Receiving Issue?
In truth, it is very rare for any of the Major ESPs to have deliverability issues like this. More often than not, if the issue is a receiving domain, that receiving domain is a private one (mycompanyname.com, for example). In the case of private domains, the cause is usually a firewall or security system set unnecessarily high, which is usually solved with a simple whitelisting or trusted senders addition. In the rare case that the issue is domain specific on a major ESP, I get our programmers involved for more in-depth testing.
If you find that the issue is not receiving domain specific, that it happens on many domains, then it is likely a sender issue. In that case, we can move to the next step.
2) What’s in Your Email?
3) Getting Technical
If you read my previous article about DKIM authentication, you know that DKIM is an encryption method that ensures that your email is real and safe. In the case of Benchmark Email, all of our emails are sent with a 1024 bit authentication or better, so our clients never need to worry about any deliverability issue due to DKIM authentication.
Finally, with Regards to reputation, this is the most difficult aspect of deliverability. Reputations cant be gauged on a 1-100 scale as an answer-all. Each ISP and ESP have their own reputations regarding the sending IP address and sending email address. Because of this, it is never possible for anybody to get a completely accurate judgment of a reputation. This sounds scary, but remember that your reputation is the direct result of your email marketing practices. Once we know the issue is reputation specific, then we know what has to be done to solve the issue; audit the sending practices and reform them into a more healthy and more efficient solution.
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