Most recent posts
Two Reasons to See Email Marketing as an Extension of Content Design
A textbook mistake marketing departments make is disembodying their content strategy from their email marketing strategy. At the drafting table, most marketers design a content plan that is focused on...
April 25, 2017
How to Tell Loyal Subscribers You’re Thankful For Them
We tend to get comfortable when we’re around the same people often enough. Whether it’s a partner, friends, or colleagues, there’s a level of comfort that sets in after a...
March 28, 2017
Behavior Analysis Expected to Drive 2017 Email Marketing
If you followed our advice this time last year, you should already have a pretty well-placed system for email marketing...
March 3, 2017
Welcome Emails: Tell New Subscribers You’re Thankful
In the entire lifespan of your subscribers, there’s just one moment where they’re absolutely thrilled to be hearing from you...
February 23, 2017
The Freedom of Personal Branding for the Good of the Company
Personal branding is something that you might have seen more of in recent times as a result of a brand’s...
February 21, 2017
Email Marketing Funnels: Two Ways You’re Creating Blockades
Few marketing managers see email campaigns as it’s own separate entity in need of full management. In fact, few companies,...
February 16, 2017
Automating Your Onboarding Campaign
A brick and mortar store doesn’t consider their business a success if a passerby just window shops. Their tiers of...
February 8, 2017
Creative and Personalized Birthday Email Campaigns
People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays,...
January 31, 2017
Creative and Personalized Birthday Email Campaigns
People love feeling special. As a marketer or brand representative, this is a huge “in” for you. Whether it’s birthdays,...
January 31, 2017