Most recent posts
Winter 2016: 3 Envy-Worthy Winter Holiday Campaigns From the UK
Christmas is around the corner and most of you are wondering how marketing and advertising are going to pop this year. The entire year of 2016 has been so exceptionally...
November 28, 2016
Diversifying Email Personalities: The Weekly vs. The Digest
The gods of marketing say it takes about seven encounters for a lead to agree to convert into a customer. The same holds true for email campaign: it takes multiple...
November 25, 2016
3 Ways To Infuse Thanksgiving Spirit Into Your Brand: Client, Company, Social Good
Thanksgiving is probably one of the toughest major holidays in the year to market around. Everyone knows what’s expected for...
November 23, 2016
Examples of Thanksgiving Holiday Campaigns to Covet
The idea to marketing on Thanksgiving week is actually not something a lot of brands are familiar with – especially...
November 22, 2016
Things to Check Before Clicking “Send Campaign”
Rushed. Hurried. Frenetic. Those three words describe the state of the modern marketing manager, who is overloaded with responsibilities and...
November 21, 2016
Marketing Advice Stephen King Would Give You
Writers have this obsession with getting to know the intimate work process of other writers. Famously, there was a recent...
November 14, 2016
Gmail Gets A Game-Changing Interactive Design Update
Last month, Gmail rolled out new email features that include font, styling and CSS accessibility, complete with a support team...
November 3, 2016
The Attitude Of Gratitude: Three Ways To Nourish Brand Generosity
As we enter the last two months of the year and begin executing our holiday marketing plans, there’s a shift...
November 2, 2016
How to Avoid (and Take Advantage of) Overlapping Data in Email Lists
There’s a level of analysis paralysis when it comes to dealing with segmented lists. Marketers wonder how much data is...
November 2, 2016