Shireen Qudosi
Most recent posts
Hocus Pocus: Recipes for Your Marketing Cauldron
Imaging you found a dusty old cook-book with secret recipes for marketing success. What would those recipes look like? What would you need to throw into the cauldron to create...
October 7, 2016
How to Stay Goal-Focused with Your Summer Email Campaigns
Whoever said “you can’t have your cake and eat it too,” obviously wasn’t a marketer. Marketing teams know that just about anything is possible when you’ve got the right team....
August 11, 2016
How to Keep Your Email Campaigns Focused During Summer Holidays
Perhaps you’ve taken inspiration from the last post on reinventing your email campaigns during the summer and have decided to...
August 8, 2016
Three Ways to Go Back and Segment Your Email Lists
One of the top five reasons people unsubscribe to your email campaigns is due to lack of relevance. Unsubscribes are...
August 3, 2016
How To Reach Out to Unsubscribers Without Sounding Like A Sad Ex
Hands down the saddest feeling on earth is the notice that someone left your email subscription. Before I started personalizing...
July 29, 2016
Why You Shouldn’t Fear Your Email Campaigns Going To The Promotions Filter
When Gmail launched a new tab feature to filter email types, it sent marketers into a panic. Hailed as “Email...
July 27, 2016
“The life-changing magic of tidying up”: 3 Rules you should ditch
When I picked up The Life-Changing Magic of Tidying Up, I read it with the intent of sorting out my...
May 23, 2016
Calming the Anxious Consumer: Marketing Sherpa’s Conversion Heuristics Targets Consumer Anxiety
Conversion Heuristics, MarketingSherpa’s innovative way to look at enterprise marketing, takes into account the full cycle of a consumer experience...
April 15, 2016
Conversion Heuristics: The New Formula in Winning People Over
We were pretty excited to head over to Las Vegas for the 2016 MarketingSherpa Summit. We were even more thrilled...
April 14, 2016
