Shireen Qudosi
Most recent posts
The Employee Mind Map: 4 Steps to Bridge a Widening Gap in Employee Disengagement (Part 1)
Understanding your employees isn’t just something HR should be good at. It’s something you, as a leader, need to be good at. Successful leadership is as much about being able...
April 3, 2014
Business Innovation: Why “Work-Play” is a Winning Strategy
To quote Amelia Earheart, “Whether you are flying the Atlantic or selling sausages or building a skyscraper or driving a truck, your greatest power comes from the fact that you...
April 2, 2014
The Nerdist Brand
In a sweeping side-step to hipster wave, we’ve got a strong nerdist undercurrent. In the core sense of branding, the...
March 28, 2014
Getting Brand Buzz by Hipster “Tribes”
Grasping the undercurrent consumer today, the hipster, starts with understanding what appeals to them and why. I\'ll start with branding...
March 27, 2014
Advertisers Score Viral Ads with Winning Storytelling Formula (Part III)
The advertising industry’s move to push narratives, ties back to brand journalism and the idea that your product should have...
March 21, 2014
Advertisers Score Viral Ads with Winning Storytelling Formula (Part II)
Now that we’re acquainted with Freytag’s Pyramid, the formula used in the three viral ads we’re looking at, it’s time...
March 21, 2014
Advertisers Score Viral Ads with Winning Storytelling Formula (Part I)
In the battle for our attention, advertisers are now turning to the Holy Grail of marketing that has dominated the...
March 20, 2014
The HR Guide to Millennials
A close friend of mine, a Millennial, has spent the last four months seeking and securing an official ‘grown up’...
March 13, 2014
Mobile Marketing: How Retailers Use Mobile
A few weeks ago, I went to an Improv Show in which they strategically used mobile marketing on a half-bored...
February 27, 2014
