Series Posts: Practical Marketer
Why is it a bad idea to send from a public domain email address?
I recently heard a simple concept from Michael Drew. He said that he wouldn’t do anything in a marketing campaign...
October 7, 2016
My Last Campaign Had A Scary Bounce Rate? What Should I Do?
Having a high bounce rate in your email campaign is very scary. It’s an indication that there is something seriously...
October 5, 2016
What Should I Do With My Nightmarish Open Rate?
Perhaps you sent an email campaign recently, reviewed your reports and did a double take. No! It can’t be. That...
October 4, 2016
How Can I Use Email Marketing To Promote My Webinars?
When a person registers for one of your webinars, it’s important to keep them engaged and interested so that the...
September 30, 2016
How Can I Use Email Marketing To Promote My Webinars?
When a person registers for one of your webinars, it’s important to keep them engaged and interested so that the...
September 30, 2016
How can I use email marketing to build brand awareness?
Once you have a product or service you are proud of and want to share with the world, you want...
August 24, 2016
How Can I Create Successful Promotional Emails?
A promotional email is intended to get your audience excited about something. You may have a new service or product...
August 22, 2016
How Do I Make Sure My Emails Are Mobile Friendly?
How many of you start the day by waking up and then instantly start reaching for your phone (by reaching...
August 19, 2016
What Tests Are Good To Run On My Campaigns Before I Hit Send?
Tests like A/B testing can be invaluable to email marketers. However, A/B test is an umbrella term for when you...
August 18, 2016