Tag Archives: brand
You Are What You Wear: How Boring Dress Codes Are Busting Your Brand
In the previous post, “Drab Dress Codes: Getting to the Bottom of Beleaguered Corporate Wear”, we ventured into the origin...
April 11, 2014
The Nerdist Brand
In a sweeping side-step to hipster wave, we’ve got a strong nerdist undercurrent. In the core sense of branding, the...
March 28, 2014
Crafting A Brand Identity The Dr. Seuss Way
Dr. Seuss was a master of being able to entertain people of all ages through what seems at first glance...
March 28, 2014
Oh, the Places You’ll Go (With Good PR)!
I’ve always been a big fan of Dr. Seuss. There’s just something about his whimsical rhymes, colorful characters, and strong...
March 27, 2014
Getting Brand Buzz by Hipster “Tribes”
Grasping the undercurrent consumer today, the hipster, starts with understanding what appeals to them and why. I\'ll start with branding...
March 27, 2014
Ask Andy: Bland Brand? That Won’t Stand!
Like Dr. Seuss? You’re in for a treat! Ask Andy’s gone rhyming. Yup, it’s totally neat. In this video, Jennie...
March 27, 2014
Give a Hand to Your Brand: The Magic of Branded Films
“Today you are You, that is truer than true. There is no one alive who is Youer than You.” - Dr....
March 26, 2014
Emulating Dr. Seuss In Your Brand Marketing
Dr. Seuss may just be the world’s best known children’s author, eclipsing even the giants of the genre such as...
March 26, 2014
The Brand That’s Not Bland: With Apologies To Dr. Seuss
The CEO did not sign The approval to stray From the very tight budget On that cold, cold, wet day....
March 25, 2014
