Tag Archives: ROI
Beyond
Are You Overlooking Critical Engagement Metrics?
Only six out of every ten email marketers ever review extremely basic metrics such as click-throughs and opens, thus failing...
May 8, 2013
Beyond
The Double Edged Sword of Increasing Email Frequency
In the search for greater ROI from email marketing campaigns, brands often default to simply increasing the frequency of their...
May 7, 2013
Beyond
Marketing Automation Software Highlights (Part 2)
Last week I introduced the best of the best when it comes to marketing automation software. Because marketing has diversified...
December 29, 2011
Beyond
Emotional Marketing: Reaching the Consumer’s Motivation
We\'ve long posted on the importance of ROI in email marketing campaigns, and the avenues of implementing metrics and analyses...
November 17, 2011
Beyond
How to Get More Clicks in Your Email Campaigns
Every email marketer looks for ways to constantly improve his click through rates. Why? Because the more clicks you get...
August 10, 2009
