Benchmark Email Monthly Newsletter

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I'm sure many of you are preoccupied with holiday fun. For some, the holidays is also the busiest time of the year for their businesses. It's a delicate balancing act. Luckily, you can save time by planning ahead with our holiday email marketing tips for your e-commerce. It's not all in the email. Your landing pages must be on par as well. Maybe you're the one that people turn to for their holiday marketing. Get an extra hand from our newest manual on email marketing for consultants.

Have you seen the new Benchmark Email homepage yet? We're very excited about it. Let us know what you think. Tweet us or post on our Wall. Happy holidays!

In This Issue:
What's New:Try These Great Email Marketing Holiday Tips for Your E-Commerce
Landing Pages Explained: What, Why and How
Benchmark Releases New Email Marketing Manual for Consultants
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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What's New

Try These Great Email Marketing Holiday Tips for Your E-Commerce
Try These Great Email Marketing Holiday Tips for Your E-Commerce The holiday season is a time of year most of us welcome with open arms. In our personal lives, we look forward to spending time and sharing special moments with our loved ones. As businesses, we embrace the wonderful marketing opportunities that accompany the season. However, trotting out a campaign just for the sake of it will not guarantee you the milk and cookies. If you want to go into the new year on a roll, you need to prepare and execute a strategy your audience will respond to. Lucky for you, we have put together a list of tips that will help you make the most of your holiday marketing efforts.

Before it's too late, Try These Great Email Marketing Holiday Tips for Your E-Commerce.
Landing Pages Explained: What, Why and How
Landing Pages Explained: What, Why and HowA landing page is essentially what page a person "docks" at when visiting your site. It's the final page that requires a call to action. It's often only associated with e-commerce sites, but every single company that has a web presence and hopes to attract customers needs to understand the blueprint of a landing page.

Check out Landing Pages Explained: What, Why and How.
Benchmark Releases New Email Marketing Manual for Consultants
Benchmark Releases New Email Marketing Manual for Consultants Benchmark Email's dedication to email service provision, online marketing, branding and social integration serves to educate our users, providing them with the most up to date and valuable information and to ultimately explore marketing best practices in a detailed yet comprehensible way. So why not get started today? Email Marketing for the Consulting Sector is a free, fully researched PDF on email best practices, which you can download today or read directly from our website.

See How Easy Email Marketing Is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Emotional Marketing: Reaching the Consumer's Motivation
Use Spam Checkers to Improve Your Delivery Rate Innovative businesses get it: consumers are best reached when incited to emotional involvement. Look at then-Senator Barack Obama's 2008 Change campaign, which relied on grass roots rhetoric from the people, for the people and by the people to (dare we say) exploit the population's gut desire to hope. The Christian Children's Fund and animal rescue infomercials were exploiting our heartstrings long before the digital age, relying on basic imagery of the less fortunate and vulnerable to reach our consciences and pocketbooks. The new wave of marketing, tuckered out from talk of ROI, open rates and less-than-exact analytics, has added emotional involvement back into the advertorial mix. As it turns out, a little bit of authenticity still goes a long way.

Good to Know
Email Marketing Crash Course
Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions. We are now offering multiple webinars. Whether it's a crash course or specifics on metrics, we've got it covered.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
According to a 2011 Industrial Marketing Trends survey conducted by GlobalSpec, 38% of companies' marketing budget is dedicated to online.
Outlook tops the desktop email market at 2/3, with Apple Mail following that with 1/3, based on a report from Return Path.

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