As we exit the holiday season, a few tips for your e-shoppers is in order. Though the holiday is over, these steps, from Benchmark blogger Francis Santos, are evergreen:
"Follow up fast - The timeliness of your abandonment strategy is crucial. Ideally, you want to follow up in anywhere from 24 to 72 hours after the cart was abandoned. Anything longer than that and the sale typically becomes unsalvageable.
Personalize it - This is your chance to change the visitor's mind and convince them to complete the purchase process. Don't blow it. Personalize your follow-up message by including their name, and referencing the item they left behind.
Make it tasty - Personalizing your shopping cart abandonment emails may not be enough when approaching some people. Realizing this, you should consider incentivizing your strategy. Who knows? It could be a generous discount, exclusive offer or free shipping that re-engages the lost visitor and persuades them to follow through."