Benchmark Email Monthly Newsletter

Dear firstname,

This month we proudly unveiled our event marketing module, Benchmark Events, wherein users can manage events, send invitaitons, promote via social media and avail themselves of all sorts of marketing tools. This is a huge selling point for prospective Benchmark customers, especially since they get their first event completely free! Promote this new feature and get ready for even more top-value features coming soon!

Best Regards,

Daniel Miller
Sales Manager
daniel.miller@benchmarkemail.com
800-430-4095 Ext. 20
(562) 286-6820 - Direct

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New Features to Promote
Good to Know
Expert Advice
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Benchmark Email Monthly Newsletter
You can view everything you need to get started at this link: http://www.benchmarkemail.com/Partner

  Use Your Partnership to Its Full Advantage
As a partner, you receive recurring monthly income when a referral signs up for a paid plan. There is no payment threshold or monthly target, just 25% of every payment the referred customer makes. For a single purchaser of one of our larger plans, you can make up to $125 in monthly residual income on an open-ended basis. And multiple referrals add up quickly. Some of our Benchmark Email partners earn over $5,000 per month.
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  New Features to Promote
Event Marketing Module
This month we officially launched our Event Marketing module, an entirely new website called Benchmark Events! Benchmark Events is a professional event tool that gives you the ability to brand your marketing and engage attendees. Our event marketing module allows you to create beautiful event webpages, invite subscribers, integrate your social media, make online transactions, print tickets and more. Learn More


  Good to Know
MarketingSherpa reports that for LowFares' standard newsletter, autoresponders sent "after relevant on-site searches" received open rates 200% higher and click-through rates 50% higher than usual.

  Expert Advice

Longtime Benchmark blogger Hal Licino wrote a terrific piece this month on Serving the Social Media Customer by Unselling. Click on the link to read the full piece. Here's an excerpt:

One of the primary points is that the process of relationship-building takes precedence over closing the sale. This may definitely seem like heresy to any marketer who was brought up in the age when it was drilled into the heads of any sales person that the single most important part of their job was to “ask for the sale.” In the social media sphere it is literally brand poison to even remotely address the question of making the sale at all. Sales is no longer a unilateral process where the customer is enticed by all means possible, even those that flutter at the edges of legitimacy as in the bad old days past. The onus now is on the foundation of a relationship between peers with mutual interests.

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  It's Easy to Recommend Benchmark Email

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
Video emails that easily link from a website's URL. No embed codes necessary!
Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
A dedicated server and top-notch deliverability for even our largest volume senders
If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself

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