Andy Shore
Most recent posts
Benchmark Email Around The World
Benchmark Email takes pride in being an international business. Our headquarters are located in Los Alamitos, California and Benchmark boasts local offices worldwide. We also call Bogotá, Guangzhou, Guatemala City,...
October 17, 2016
What Can I Do To Dress Up My Email Marketing Templates For Halloween?
It’s that time of year. Pumpkins aren’t just spicing our lattes anymore. No. They’re everywhere. In the Facebook’s feeds of my friends with kids at the pumpkin patch and they’re...
October 14, 2016
Why is it a bad idea to send from a public domain email address?
I recently heard a simple concept from Michael Drew. He said that he wouldn’t do anything in a marketing campaign...
October 7, 2016
What Should I Do With My Nightmarish Open Rate?
Perhaps you sent an email campaign recently, reviewed your reports and did a double take. No! It can’t be. That...
October 4, 2016
New Integrations for Wufoo, CRM & eCommerce
As marketers, we have a lot of bases to cover. The touchpoints that make up your complete marketing plan are...
August 4, 2016
How Should I Segment My Email List(s)?
List segmentation is a must in order to deliver the most relevant content to your subscribers’ inbox. It’s the best...
August 1, 2016
How much time should I spend on my email marketing campaigns?
When you first signup for Benchmark Email, the header on the form says you can send your first email in...
July 20, 2016
What’s the Best Time & Day To Send a Newsletter v. Promo Email?
This question, just like pretty much any question about marketing, has a very simple answer: it depends. It’s the honest...
July 18, 2016
Drive Change: Social Justice is a Dish Best Served … Literally
It seems more important than ever to tell a story like that of Drive Change. A force for good in...
July 12, 2016
