Most recent posts
Marketing Automation: Promote and Follow-up
If you are using an email marketing service, you are promoting something. It could be a newsletter, your latest blog post, updates on your non-profit, business and product updates or...
April 27, 2018
Marketing Automation: Promote and Follow-up
If you are using an email marketing service, you are promoting something. It could be a newsletter, your latest blog post, updates on your non-profit, business and product updates or...
April 27, 2018
Marketing Automation: Welcome Series
Marketing Automation is not a buzzword. It’s an industry standard at this point. If you have signup forms on your...
December 10, 2017
Using Goal Based Lists For Marketing Automation
Marketing automation is all about organization. As you dive into Marketing Automation with email, you will find yourself with some...
October 20, 2017
How Often Should I Revise My Email Marketing Strategy?
Many businesses check their marketing efforts monthly, quarterly, bi-annually or even annually. This is a normal practice, and you may...
November 23, 2016
How Many Emails Should I Send To My Subscribers?
Anytime I do a workshop or seminar, this is probably one of the number one questions I get. “How often...
July 22, 2016
Benchmark Introduces New Sub-Account Feature for Accounting
I have to say... its been a while since I last blogged for the site, and much has happened since...
August 28, 2012
April 22 Webinar on List Segmentation: Listen to Your Subscribers
Email marketing, and online marketing in general, has a great advantage over other traditional marketing methods. Tracking! A billboard on...
April 18, 2011
Join Our Live Webinar on April 15: The 100% Delivery Rate
Join us on Friday, April 15th for a full webinar focused on Email Delivery and Open rates. Do any of...
April 11, 2011