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April 22 Webinar on List Segmentation: Listen to Your Subscribers

Daniel Miller Daniel Miller was born in Las Vegas, but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing. Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies. Daniel regularly hosts webinars and speaks at business seminars, to chambers of commerce and technology groups, associations and startups delivering how tos and presentations on How to Get the Biggest ROI with Email Marketing and the most effective ways to boost their business with email marketing.

April 18, 2011 < 1 minute

Email marketing, and online marketing in general, has a great advantage over other traditional marketing methods. Tracking!

A billboard on the freeway gets a lot of views and impressions. But they aren’t cheap and they don’t usually reach people in their best mood (stuck in traffic) – and how in the world do you track it? Who made a purchase from seeing that sign? The same goes for most traditional marketing: How in the world do you track it? And even more importantly, how do you get feedback?

On April 22, Benchmark Email will reveal the full potential of email marketing in our live Friday Webinar. In half an hour you will learn how to:

Track your emails
Get the right feedback from your subscribers without even asking
Divide contact lists by meaningful factors that will drive higher open rates
Increase click-through rates with targeted email campaigns

Benchmark Invites you to sign up to our FREE Webinar on Friday, April 22 and learn more about your subscribers. We can’t wait to see you there!

Author Bio:

by Daniel Miller

Daniel Miller was born in Las Vegas, but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing. Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies. Daniel regularly hosts webinars and speaks at business seminars, to chambers of commerce and technology groups, associations and startups delivering how tos and presentations on How to Get the Biggest ROI with Email Marketing and the most effective ways to boost their business with email marketing.