Most recent posts
Should You Use More than One IP for Your Email Marketing Purposes?
Every device connected to the internet has an Internet Protocol or IP address, including the server that sends your email campaigns to subscribers. This simple numerical address is extremely important...
June 8, 2011
Email Template Design Tips: Comic Sans and Vomit Green
Fonts and colors are extremely important to an email’s readability. Apply the right touches and both can help your message stand out and grab attention. Screw up, and they can...
June 7, 2011
Opt-In List Management: Shielding Yourself from Email Harvesters
Email addresses are quite valuable these days. In fact, they are so valued that spammers go out of their way...
June 2, 2011
Possibilities and Drawbacks of Designing HTML Email from Scratch
HTML is a flexible programming language capable of working its magic both on the web and in the inbox. When...
May 26, 2011
Email Marketing Templates: The Benefits of Social Network Templates
We are living in a world where social media reigns supreme. From Facebook to Twitter, this channel is thriving and...
May 24, 2011
Business Email Marketing: Encourage Opt-Outs, Not Abuse Complaints
Some subscribers are such a pleasure to work with, you’d do whatever it takes to keep them around for as...
May 19, 2011
Utilizing Secular Holiday Email Templates for Promotions and Offers
Secular holidays like Earth Day and Human Rights Day may not hold enough weight to warrant time off from work...
May 18, 2011
Use Your LinkedIn Profile to Expand Your Email Campaign’s Impact
LinkedIn is on the rise. The platform is growing fast and boosting the company’s status in the social space with...
May 17, 2011
How to Use Email Marketing in the Oncoming Election: Dos and Don’ts
It wasn’t too long ago that we bore witness to the most talked about presidential election in American history. We’re...
May 13, 2011