Denise Keller
Most recent posts
Email Templates: Segmenting Holiday Promotions by Region
The holidays can be prosperous times for the email marketer with a global presence. It doesn’t matter where they are located, the internet has made it so consumers can hop...
April 8, 2011
Define Your Brand Identity with an Email Marketing Plan
You hear a lot about brands and branding in today’s marketing world. Every brand has its promise, but it is much more than a promise that separates one from the...
April 6, 2011
Marketing Engagement: Your Customers Are Users, Not Just Consumers
Picture this: you’re out at the local electronics store and the floor salesman is trying to talk you into buying...
April 5, 2011
Building B2B Connections with Email Marketing and Partnerships
The email game is a bit different for those who specialize in the B2B segment of marketing, as obvious modifications...
April 4, 2011
Using Video Email Campaigns Effectively
You don’t have to be a frequent YouTube user to know that video is all the rage. Brands have been...
March 31, 2011
How to Maintain a Good Email Sending Reputation
If you’re email marketing you already understand that your reputation is much more than how customers feel about your business;...
March 30, 2011
Permission Email Marketing: The Consequences of Purchasing Lists
If you have recently decided to try your hand at permission based email marketing, you may be finding that building...
March 29, 2011
Online Marketing: The Wrong Ways to Approach SEO
SEO is one of the most effective methods of generating qualified traffic to a website. Even in times dominated by...
March 28, 2011
Purchased List Rehab: Reforming from Borrowed to Home-Grown Lists
So you caved in and bought a mailing list online. Unfortunately, the investment failed to produce desirable results, give you...
March 25, 2011
