Denise Keller
Most recent posts
Design a Signup Form Users Want to Fill Out
Following the topic from last week, opt-in email marketing, today we’ll discuss ways to encourage users to subscribe. For most marketers, it is the signup form on a website that...
February 22, 2011
Who Says Opting-In Is Tedious?
Wouldn’t it be nice if you could just send your promotional emails to anyone? Yes and no. This fairytale may free you from the consequences that come along with spam...
February 18, 2011
Email Marketing in the Recession
Although we have seen improvements, we are also seeing signs that indicate the economy is still climbing out of what...
February 17, 2011
How Does Email Marketing Compare to Direct Mail?
Email marketing and direct mail share many commonalities. Both provide a way to target specific audiences for one-to-one communications, build...
February 16, 2011
Email Marketing Resources from Benchmark Email
HTML, segments, metrics, blacklists, whitelists - email marketing gives you a lot to digest. And if you want to be...
February 15, 2011
Getting Recognized in a Crowded Internet
There was a time when simply sending an email was enough to gain the subscriber’s interest and compel them to...
February 15, 2011
Valentine’s Day is an Opportunity for Loved Ones or Subscribers
Valentine\'s Day is a huge occasion throughout the world. It said to be one of the most gifted holidays next...
February 12, 2011
How Do You Make Email Marketing Affordable and Lucrative?
Email marketing is a proven tool that can accentuate any online marketing strategy. It lends its power to the Fortune...
February 11, 2011
Great Ideas for HTML Email Templates
Though a web technology, HTML provides an easy way to wow your readers with rich, visually appealing content in the...
February 10, 2011
