HTML, segments, metrics, blacklists, whitelists – email marketing gives you a lot to digest. And if you want to be good at it, you must be familiar with the essential details and best practices.

Benchmark Email is your central hub for all things email marketing. Not only do we provide the solutions that enable you to connect with your target audience, but also the resources that will keep you up on your game. Whether you are a complete newcomer or a seasoned vet, you can always benefit from continual education.

Articles

Reading articles is a simple yet effective way to school yourself on email marketing. In our Email Marketing Articles section, you will learn everything you need to know about one of the internet’s oldest and most powerful marketing techniques. These articles are designed in a comprehensive “how-to” format to teach you the aspects of segmenting your list, designing your templates, testing your campaigns before deployment and much more. This resource is all about helping you improve your marketing strategy and communications with your audience.

Blogs

The Benchmark Email Blog tackles email marketing from a variety of angles. Featuring contributions from our best authors, this is your opportunity to get to know the people behind the mask. Some of our blog posts take a lighthearted approach to the subject, but don’t let that fool you. From covering the basics to exploring more advanced concepts, we regularly examine the topics that are prevalent in the email marketing community.

Manuals and Reports

Benchmark Emails’ articles and blogs are just the tip of the iceberg. If you are looking for detailed information on how to perfect a specific aspect of the game, our Email Marketing Manuals and Reports are where it’s at. Want to know how to make an impact as an email marketer? Learn what it takes to be successful from A to Z. Trying to clean up your reputation? Discover why maintaining a healthy list is the key to making it happen. Our guides give you step-by-step strategies based on marketing statistics, the best practices and crystal clear dialogue.

Webinars

If you would like to sit in on interactive demonstrations for how email marketing can power your business, our webinars are just for you. The Benchmark Email Webinars offer the opportunity to not only learn, but ask questions in a live environment. Our webinars are totally FREE and take place throughout the course of the work week. All you need is a computer, internet connection, and the desire to learn how to enjoy a successful run with your email campaigns.

The internet provides immediate access to an endless supply of educational sources, but it’s easy to get lost in the deluge. If you are tired of searching through web pages, stop. We’ve done all the hard work for you. Feel free to check out our resources and unlock the wealth of information that enables you to take your marketing efforts to the next level!