Denise Keller
Most recent posts
Email Marketing for Small Business: Scalability and the Future
Many businesses make the mistake of thinking short term with their email marketing. They put all their focus on the here and now yet fail to consider how their efforts...
March 7, 2011
Choosing the Tone and Layout for Your Email Newsletter
A fabulous looking email newsletter will make it easier to engage your subscribers with the latest company news, product launches and special offers. Appearance is vital, and when it comes...
March 4, 2011
Coupling Direct Mail with Email Marketing
Last week I compared the prices of traditional mailing to online marketing techniques and analyzed the advantages of email over...
March 3, 2011
The Dangers of Failing to Meet CAN-SPAM Compliance
Although the bill was passed nearly eight years ago, the CAN-SPAM Act of 2003 is still in full effect today....
March 2, 2011
How to Persuade a Stubborn Office to Invest in Email Marketing
After doing your research online, you have come to the conclusion that email marketing could be a worthwhile venture for...
March 1, 2011
Dos and Don’ts of Permission Email Marketing
In the email marketing arena, there are a number of factors that affect your success. Two that jump right out...
February 28, 2011
Money Matters: Comparing the Price of Email to Direct Mail
With the internet now a permanent fixture in today’s society, email has become one of the most common ways to...
February 25, 2011
Supplement Email Marketing with Social Sharing Buttons
Social media has several sophisticated components, but much of what keeps it moving is based on simple buttons. These buttons...
February 24, 2011
HTML Email Templates: How to Say More with Less
Some email marketers believe that designing an HTML email template with all the bells and whistles is the key to...
February 23, 2011
